LinkedIn Lead Generation: We Know it can be Tough!

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This blog post is for all my peeps out there that are giving LinkedIn Lead Generation a try and feel like they have hit a wall. It can be tough…No scratch that…it is tough but it is also well worth the effort.

Does this sound like you?

I want to share a story of a friend of mine… not a client…an actual friend and his journey to success with LinkedIn Lead Generation. My friend is a highly motivated individual, sometimes jumping into things before thinking them out.

While being motivated is a great trait without the proper discipline things can be a disaster. Think about it, a Drug Lord is a highly motivated individual but that doesn’t necessarily mean they are on the right path.

Everything but the kitchen sink…

My friend spent months trying everything out, he did his own SEO, did email marketing, he started up accounts on all the “hot” social media platforms and he invested quite a bit in Adwords and Facebook ads. Now while this may have worked for some it didn’t turn out so well for my friend.

Why?

Simple…he didn’t know what the heck he was doing and he was spreading himself short juggling too many things at once. When he saw things crumbling around him he decided to reach out to me and ask for some advice.

After giving his marketing model a look I came to the conclusion that he just wasn’t speaking to the right audience. He might as well have been speaking to a wall for the last 6 months. Seriously! That’s how bad it was.

My two cents

I finally gave him my recommendation and I must say it was a bit bold but it worked in the end. I told him to cut down on all the other marketing tactics and to put his focus on LinkedIn Lead Generation. His product focused on training corporate leaders, so what better place to reach out to these individuals than on LinkedIn!

He’s finally at the point that he is bringing in 120ish new qualified leads a month (may sound small but in his industry, it’s actually an excellent number) out of those leads a good 10 percent actually convert into long lasting high-end customers. While he may be spending more money on his LinkedIn ads he is definitely bringing in a higher ROI.

So what’s the point of my story?

Not to give up on LinkedIn Lead Generation! While the LinkedIn platform may not be as flashy and cool as other platforms it gets the job done of bringing in new leads and putting you in contact with other businesses and after all isn’t that what your business really needs?

If you want to dive in deeper with LinkedIn Lead Generation but just find that you don’t have the time or know-how, contact us at Up Automation and we’ll set up a free 30 minute consultation where we can go over where you are now and where you’d like to be with your lead generation efforts!

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See How a Killer Profile Can Boost your B2B LinkedIn Lead Generation Efforts

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It’s true what they say…we only get one shot at a first impression, especially on social media. If you think about it, it makes perfect sense; there really isn’t much else to go off of other than what we are presented with while viewing people’s online profiles.

That’s why having the proper profile is key to success when it comes to your B2B LinkedIn Lead Generation efforts. While setting up a profile may be easy you may benefit from these pointers if you want your first impression to lead to a rise in your B2B LinkedIn Lead Generation efforts.

It’s all about the profile pic (well not really)

Spend the extra cash and make sure you get a professional headshot of yourself. Unfortunately we humans do judge a book by its cover and that’s essentially what a profile pic is. Under no circumstance should you use a photo of yourself doing everyday things like being at a birthday party or having a beer at the bar. Remember this isn’t Facebook, you’re trying to convey a certain image to your audience.

Prepare yourself

Make sure to go into detail and collect any information you may deem as valuable, Resumes, current versions of your bios, certifications, interests, skills, keywords, you name it! Jot it down and make a list of the top qualities you want to showcase.

It’s all about the content!

Now that you have your list of all your valuable assets you need to structure your content. Make sure you have a killer headline. Your Headline should be seen as the headline of an ad, after all, you are selling something…YOURSELF!

Make sure that your headline includes important keywords related to what you do and try to give your headline a bit of flare! After all, you want people to click and continue reading.

As for your summary, be detailed orientated but try not to add fluff or boring information. People don’t have time to read every little thing you’ve done. Try to avoid sounding like some corporate machine.

Instead, make your summary personal by writing in the first person and including information that makes you unique but at the same time a valuable asset.

No empty spaces!

There may be some areas where you don’t have anything to say but please try not to leave any empty spaces. It comes off as being lazy and just not qualified. There’s something about empty spaces that really turn people off.

Keep it relevant

Going back to my point of not adding boring information. For the most part, most people don’t want to hear about what you did in High School if you’re looking for a job as a CFO for example. You want to keep things relevant and up to date. Only add information that adds value to you, not stuff that distracts from what you’re trying to say.

This also goes for backlinking, make sure all your links are relevant and not broken, the last thing you want is someone to go check out your portfolio on your personal website and be hit with a 404 Error.

All in all…

These are just a few pointers to steer you in the right direction. If your intention for your primary use of LinkedIn is for B2B LinkedIn Lead Generation you may want to consider a little extra help if you want to dive in deeper. For that, contact us here at Up Automation for your free 30-minute consultation!

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New to LinkedIn Lead Generation? Then Check Out This Infograph!

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Lead generation is not a new concept when it comes to growing your business…Heck…LinkedIn Lead Generation isn’t new either but it sure has been adopted by many business owners as of late that are looking to expand their client Rolodex (some of you younger peeps may not know what that is).

If you’re on the fence about LinkedIn Lead Generation then you may want to look at some of this year’s stats concerning LinkedIn and Business usage. You may find yourself out of the loop if you continue staying on that fence… My advice? Hop on off and get with the times!

If you’re ready to take that first step but aren’t quite comfortable with your tech and social media abilities then contact us today at Up Automation for all your LinkedIn Lead Generation needs!

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LinkedIn Lead Generation Just Got Easier!

LinkedIn Lead Generation: Turn connections into clients
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If you haven’t heard…LinkedIn Lead Generation is the hot ticket item at the moment when it comes to building out your business.

Say goodbye to Facebook, Instagram, and Twitter…Well, not goodbye, maybe more like “Let’s take a break”. There is no doubt that other social media platforms are helpful in creating leads but LinkedIn has something others don’t…guessed what it is yet? A PROFESSIONAL FEEL!

You’ll be hard-pressed to find pics of people plastered or pics of people taking selfies and giving those notorious duck lips! Why? Because LinkedIn is for business and that’s exactly the kind of eyes you want your company in front of.

It’s More Than Just Connecting…

When people hear LinkedIn Lead Generation they assume it’s just sending a message to people and trying to get them to buy into something. That’s not the case.

LinkedIn Lead Generation: Turn connections into clients

A lot goes into finding the perfect audience to share your content with or connect with. Everyday new software’s are coming out that really makes automation, demographic research and compatibility possible.

Although most small business owners don’t have the time to tackle these types of software’s and learn the ins and outs of LinkedIn they sure as heck can benefit from it. While the average person will be fumbling with all the new toys available for LinkedIn we here at Up Automation are…dare I say it…LinkedIn Lead Generation Gurus!

I’m Not Quite There Yet!

At this point you might be saying to yourself…I’m not ready to commit to a full-blown LinkedIn Lead Generation campaign. I get it. Maybe money is tight, the timing isn’t there or your in-laws are in town and driving you insane. Whatever the reason we here at Up Automation don’t like leaving our fans high and dry!

So we’re sharing this awesome feature with you that’ll make your LinkedIn Lead Generation much easier…

Lead Gen Forms

If you’re looking for high-quality leads that convert, prove the ROI of your lead gen campaigns, and easy access and management of your leads then this is for you.

My favorite feature of the Lead Gen Forms is its ability to provide potential leads with prefilled forms! Meaning it takes less time to get them into your sales funnel!

Don’t think this is a big deal? Well, it is! In this day and age where everyone is so busy and bombarded with information, seconds count! If you can save your potential lead a few seconds of filling out a form your chances of capturing that lead rises tremendously!

For Those of You That Are Ready…

Up Automation is here to take your LinkedIn Lead Generation reigns and take your business to new levels of success. If you want to learn more about our process then contact us for your free consultation today!

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B2B LinkedIn Lead Generation vs. Traditional Lead Capturing

B2B LinkedIn Lead Generation vs. Traditional Lead Capturing
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Lead generation has never been an easy task. Back in my father’s day people had to literally reach out in order to create a lead (I’m talking about door to door salesmen here).

You’d think that with the introduction of computers and especially the internet, creating leads would be easier. You couldn’t be further from the truth.

B2B LinkedIn Lead Generation vs. Traditional Lead Capturing

Business People are Overwhelmed

The fact is, business owners are just plain overwhelmed by the amount of content that they are bombarded with from other businesses. B2B Lead Generation has gotten better on some ends but has become even more difficult on others.

What Do I Mean?

A perfect example of how B2B Lead Generation has gotten easier is the initial “reach out”. People don’t have to go door to door anymore, now with a few clicks you can put your material in front of the right eye and cast a much larger geographical net.

What’s the Downside?

Everyone is doing it! And it is getting harder and harder by the day to grasp your audience’s attention meaning the likelihood of a party becoming a lead is diminishing more each day technology advances.

So Who’s the Winner Here?

It’s a given that the old way of doing things are gone. Yes, we are still trying to build relationships and turn them into leads like the days of past but we are now doing it in a completely different medium…which means there are new rules!

So what’s the solution?

I don’t think there’s anyone answer but I find that hanging out with other professionals is the key.

People hype up Twitter and Facebook but they tend to forget the real juggernaut in the room…LinkedIn.

If you want to be taken seriously as a business your presence needs to be here! Our forte at Up Automation is B2B LinkedIn Lead Generation. We find that if done correctly you can get your message across in a manner that will speak to the people that are most likely to convert into a lead.

Each day more and more software’s are coming out that really takes LinkedIn to the next level (call it…LinkedIn on steroids). With the help of these software’s and an experienced hand, your business is likely to soar!

If you’re interested in learning more about B2B LinkedIn Lead Generation contact today at Up Automation for your free consultation! Remember get on board before the field becomes too saturated!

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