[et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title – DO NOT TOUCH” saved_tabs=”all” global_module=”116280″ title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”off” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_font_size=”35px” meta_font_size=”16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” custom_width_percent=”65%” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

When people think of paid traffic and content marketing the majority of people think of Facebook as the go to Ad platform.
With over 1.3 billion users Facebook is definitely a heavy weight but you would be mistaken to put all your eggs in that basket.  Truth be told there are some other heavy weights in the room.

Paid Traffic Mastery

Twitter Ad Platform: 

Twitter is very similar to Facebook in its targeting.  Although Facebook may have the edge in options when it comes to targeting Twitter isn’t too far behind.   Another pro of using Twitter is that its audience is used to consuming content on Twitter.  Whereas Facebook can be used to keep in touch with loved ones and friends Twitter is more focused on delivering content for absorption.  This is why Twitter is the perfect Ad platform for running traffic to a cold audience.  

The objectives of Twitter are simple:

  • Website click or conversions
  • Create Leads – converting ‘warm traffic’ into leads. Twitter Cards…
  • Video views

When considering Twitter as your Ad Platform keep in mind that you have 4 different types of “Ads” to choose from, each of which corresponds to a different segment ( Cold|Warm|Hot)

  1. Regular tweet with no image…COLD
  2. A Tweet with an image…COLD
  3. A Twitter Card that links to a website…COLD/WARM
  4. A Twitter Card That Generates a Lead on the Platform…WARM TRAFFIC

Google Adwords

Many have asked how did Google get so big and powerful? Simple!  Google Adwords, the majority of Google’s profits come through ads.  Whereas Facebook and Twitter are easy to navigate Google Adwords can be a bit tricky.  Be sure to take Google’s free Adwords Tutorials before diving in to ensure that you do not make the mistakes most newbies make.  These mistakes may add up to a waste of time and money.

Googles Advantage!

Google Adwords has one major advantage and that is that their customers are already in the awareness stage and quite possibly the evaluation stage.

People using Google are searching for an answer or a solution to a problem they may be having.  Depending on the keywords they use in their search Google goes ahead and displays the appropriate ad.

If done correctly you Ad can have high conversion rates.  Remember to use proper keywords, make your headline compelling, target the right audience and you will generate high quality leads and customers.

Youtube Ad Platform:

Although Youtube has been around for quite some time it is still new to the “Paid Traffic” scene.  It’s best use is for retargeting and running traffic to cold audiences.  This platform is especially great if the audience is Video centric.  Youtube is a great redirect…meaning that your content videos work best when they have a solid call to action to your lead magnet or offer.

When choosing your Youtube Ads you have 3 options:

  1. In Stream Ads: Ad pops up in the right bottom corner. Best for retargeting to a landing page for opt in.
  2. In Display Ads: Ad appears in the right hand side and takes them to your Youtube channel. Have a strong Call To Action. Great for sending cold traffic to the content videos on your channel
  3. In Search Ads: Search centric…similar to Adwords. Works to send retargeting traffic to a landing page. Works to send cold traffic to content videos

All in all you can’t go wrong with using any of the Ad Platforms mentions in this blog post.  To learn more about Paid Traffic visit Digital Marketer today for their “$10 dollar a day Paid Traffic Plan”.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_post_nav admin_label=”Blog Navigation Section – Do Not Touch” saved_tabs=”all” global_module=”116279″ in_same_term=”off” hide_prev=”off” hide_next=”off” prev_text=”Previous Tip” next_text=”Next Tip” title_font=”Montserrat|on||on|” title_font_size=”20px” use_border_color=”off” border_color=”#000000″ border_style=”solid” /][/et_pb_column][/et_pb_row][/et_pb_section]

Leave a Reply

Your email address will not be published.