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You can be selling candles or cars, whatever business you are in the main goal is to convert a “lookie loo” into a life-long client that will continue bringing in more revenue.
Remember: once a potential customer has turned into a long term client your cost of acquisition drops considerably helping out with your ROI from your Paid Traffic.2

So How Do I Get That Life Long Commitment From My Customers?

It’s simple.  The 3 traffic temperature stages which are Cold|Warm|Hot mimics the same structure that we had discussed in earlier blog posts which explained the TOFU, MOFU and BOFU structure.  By following these steps you will be:

  • Introducing yourself as well as your companies values
  • Giving value to your potential customers
  • Building Trust
  • Be Seen as an Authority in Your Industry

The Cold Stage:

People are just starting to know you.  You can’t come out and present them with your core offer.  At this point your main focus is to give value for FREE!  (well in exchange for an opt in of course!) Some of the most popular offers to give during this stage are:

  1. Blog posts
  2. Social Media Updates
  3. Content Videos
  4. Podcasts
  5. Lead Magnets (this is more for warm traffic)
  6. Quiz/Survey
  7. White pages

Warm Stage:

Ok so they’ve taken the bait.  You’ve introduced yourself to them and they’ve shown some interest in the form of clicking on your ad.  Now what?  Well for starters you will want to turn these clicks into leads and maybe do some low dollar sales.

In the warm stage you really start to develop a relationship with your potential client.  These are people who are now:

  • Leads that opted into your email list (that you’ve uploaded to a traffic platform)
  • People who have visited your website (and you’ve pixled them)
  • Facebook fans, Twitter followers, etc.

Popular Warm Traffic Offers Include:

  • Lead Magnets
  • Quiz/Survey
  • Free or Paid Webinar
  • Flash Sale or Low Dollar Offers
  • Product Demo
  • Branding Videos
  • Book (Free or Paid)

Hot Stage:

By this stage you are communicating with people that have already gone ahead and bought something from you.  With so many distractions going on in this world you will be easily forgotten.  It is your duty to remind your customer that you exist and that your product or service can be of major help to them.

Most of the communication with your customer at this level will be through Retargeting Ads and Email Marketing.   At this point you will be concentrating more on High Dollar Sales. Popular Hot Traffic Offers Include:

  • Events
  • Paid Webinar
  • High Dollar Offer
  • Done For You Services

Following the 3 Traffic Temperature steps should have you see an increase in your customer acquisitions in no time.

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