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Virtual Assistants and AdWords

Google AdWords is a tool that helps your online business grow and attract business. AdWords is a great medium because it is Google operated. Which makes it compatible with all other tools you use to improve your Google and SEO ranking. AdWords operates as an advertising service — you pay to place your website on a search engine’s results page.

A Google AdWords Virtual Assistant can lessen the tedious detail load of AdWords. The system is relatively easy but there are some details you need to monitor to make sure you are using it to a full potential, and your money is not going to waste.

However, make sure you or your Virtual Assistant is not making the following mistakes with your AdWords initiatives.

  1. Trusting Creativity More than Data

So you’ve created a great Ad campaign idea and you leave your assistant to manage that it follows through. Sometimes a Google AdWords Virtual Assistant can trust too much and not test it to make sure it’s actually effective. They can test by changing the headline wording or copy. As they play with the variations, the Virtual Assistant can monitor which is getting the best results making sure you don’t waste your time on a dud!

  1. Not Knowing Your Competition

Your Virtual Assistant should be checking out your rivals to make sure the advertisements are competing properly and not being overshadowed. By collecting information about your rivals’ pages, you can apply the competitive knowledge to your ads, and then test to see if you can improve!

  1. Miss-grouping Keywords

Chances are you have both content campaigns and product campaigns. Make sure your Virtual Assistant is making different ad groups to add keywords into the separate categories. This way, the appropriate ad is being shown in response to the appropriate keywords and searchers!

  1. Not using negative keywords

Something every Virtual Assistant should be aware of if they’re managing a Google AdWords campaign. Negative keywords help make sure ads are being shown only when appropriate. They help establish caveats. For example if you sell swings but not baby swings anytime the word baby is searched in relation to swing, your ad should not come up. When adding “baby” as a negative keyword, your ad will not be displayed if someone searches “baby swing.”

Google Adwords is a relatively simple tool. The key, as a Virtual Assistant is to master the small details so that you are not a burden, but a help to whomever you are assisting.

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