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As a business owner using Google AdWords, you should be well informed about how to use it on a basic level: the goals and philosophies behind your advertisements. However, that does not mean you have to manage Google Adwords — your Virtual Assistant can do this. While the Google AdWords Search Network reaches just the google searches, the Display Network reaches over 90% of the navigable internet. That means, there are many ways to manage it to make sure you use it effectively, and don’t run your budget into the ground!

So how can your Virtual Assistant help?

  1. Format and Re-format your Ads

The Google Adwords program lets you use many different formats for your advertisements. So, put your Display Network Virtual Assistant to work. Have them create ads in every type of format it will let you.

Why? Well, this helps make sure you have ads that are compatible with every format, as some sites do not allow text or image ads. It gives you the flexibility and security that your ad will show up on all types of sites!

  1. Test your Display Network

Display Network Virtual Assistants are the perfect people for this job. The Display Network is enormous, so you will want to take some time to make sure you don’t waste time on ads or campaigns that aren’t working well. More importantly if you save some of your budget for testing, after you reach your goals with a successful ad, you can start using it to reform newer and smaller campaigns. This will help narrow your niche and make sure you find the niches that convert most easily.

  1. Manage where your Ads are placed

This is a rookie mistake. Google AdWords will generally automatically control where your ads show up on Display Networks. However, you have a say! Your Virtual Assistant can manage the ad placements.

How? You can start small. Since the Display Network is so large, it can be extremely costly. So start by choosing up to 10 websites that you know will be best for your ads. Your Virtual Assistant can demarcate them and make sure Google AdWords isn’t making all the decisions for you!

  1. Follow a budget

Like we said before, you can quickly spend way too much money on the Display Network. It’s huge and can be costly if you’re not careful. So, make sure your Virtual Assistant has the budget available so they are sure to follow the guidelines.

  1. Show love

This is a perfect task for your Display Network Virtual Assistants. They can show your campaigns the love and attention they deserve, all while saving you the time and hassle. It’s important to review, question, adjust, and manage all campaigns. A successful campaign is a monitored campaign!

With your guidance, your Display Network Virtual Assistant can manage and monitor your ad campaigns. Trust us, you have a lot to do, and we know that there are plenty Virtual Assistants happy to help!

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