Attract More Qualified Leads With These 4 Google Adwords Hacks
You have your website up and running and you’re looking to start making those big bucks….now what? The majority of small business owners will most likely be considering diving into Google Adwords which is great….but beware! Google Adwords can cost you a pretty penny if you don’t know what you are doing. For these situations I recommend the use of a Google Display Network Virtual Assistant.
In this article you will find 4 useful hacks to help you attract more qualified leads helping you with you ROI. Any professional Google Display Network Virtual Assistant should be able to set you up in no time!
This is a fairly obvious tip but one that many people seem to ignore. Beware of your Quality Score when creating ads in Google Adwords. THIS IS EXTREMELY IMPORTANT!
Your quality score is important for many reasons. For starters it directly impacts the positioning of your ads. If you and a competitor are going after the same keyword and have the same amount of money going into a bid, guess who wins the positioning in that scenario? You guessed it…The Guy with the better Quality Score!
When we’re talking about saving money a good Quality Score can translate into a lower cost per click as well. If you end up hiring a Google Display Network Virtual Assistant make sure that one of his or her main duties is this!
Use Your Competitors as a Guide
I always tell people to do some research on what their competitors are doing (successful ones that is) and then do what they are doing but just a little bit better. It really is that simple. We don’t have to recreate the wheel here people. You can easily analyze your competitor’s efforts through the use of websites like SpyFU.com. This site allows you to see the keywords they are using for both organic listings and paid ads!
Optimize for Mobile
This is a no brainer. As the years go by more and more people are starting to use their smart phones and tablets more than their PC. Google Adwords provides many platforms, make sure to take advantage of them so you can generate more leads. One of the best features that you should really be looking at is the click to call feature Google Adwords provides. Whereas on a desktop search the conversion funnel would look like this: Sees Ad, Clicks on Ad, Goes to Landing Page, Lead Captured….on a Mobile Search it’s a lot quicker….Sees Ad, Calls Business, Lead captured. That’s one whole step you got rid of!
Don’t forget the Importance of Remarketing
People rarely purchase or opt in the first time around, that is why remarketing or retargeting is so important. Google Adwords provides this! Remarketing works like this….
- You open a campaign with Google Adwords
- You place a piece of code on your landing pages or any other pages you deem valuable to your business
- A customer visits but does not convert
- Their browser generates a cookie of their visit
- Now Google Adwords can show them ads on other sites they visit keeping you relevant in their minds
- Customer finally clicks on one of your ad and is brought back to your site!
We hope this article has been helpful. If you are considering hiring a Google Display Network Virtual Assistant then you may want to consider contacting us here at Up Automation for your free 30 minute consultation.
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