B2B Marketing Quotes That’ll Get Your Business Through the Day

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Whether you’re focusing on LinkedIn Lead Generation or any type of Digital Lead generation there will be a time when you will wonder…is it really worth it?

We need to remember that lead generation…especially LinkedIn lead generation…is essential for the growth of any business!

If you find yourself in a rut and questioning the importance of your marketing campaigns take a minute and check out these quotes from industry leaders! Enjoy!

1. Seth Godin

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

2. Jon Buscal

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

3. Brian Solis

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

4. Robert Rose

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

5. Brian Clark

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

6. Valeria Maltoni

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

7. Jonathan Perelman

 
The only way to consistently grow in B2B is to be better than very good. #marketingtips
 

While these guys and gals make it sound easy lead generation is no walk in the park. If you or your business are in need of more leads…specifically LinkedIn Lead Generation, then contact us today!

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Facebook is Out, LinkedIn is In!

Move over Facebook, LinkedIn is where the real leads are!
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*Hey guys! Let me start off by making something really clear! I am not bashing Facebook in this blog post in any way. I am just trying to inform you on how Linkedin may be your better option if you’re talking about B2B Lead generation for your business.

I can’t stand here and knock Facebook when it comes to generating leads for my business or other clients of mine but I must admit I have started to focus my attention on something else, B2B LinkedIn Lead Generation!

While Facebook has been a very important part of my success I want you guys to know it is not your only option to connect with other businesses that may want to work with you.

My Personal View of B2B Facebook Lead Generation Vs B2B LinkedIn Lead Generation

I have found Facebook to be great when it comes to the distribution of Content. I think it is a brilliant platform when it comes to showcasing your work. I know I have been able to build my reputation and my company’s credibility by providing my audience with informative blog posts, helpful videos, and free downloadable material.

Move over Facebook, LinkedIn is where the real leads are!

In the years I have been able to build a strong base of fans and feel like I have been able to get my name out there but I have one issue with Facebook and that’s my ability to get more qualified leads than admirers.

I sometimes feel as if the people who like my Facebook page or join my Facebook groups aren’t really the type of leads I am looking for which may lead me down the road to wasting money but most importantly time!

I’m a busy person and if I am going to put my efforts into creating new B2B leads you better believe I am going to want a high conversion on qualified applicants.

Which leads me to B2B LinkedIn Lead Generation…At this point in time, I feel as if Facebook has been saturated with people of all walks of life (which is a good thing) whereas LinkedIn has really continued to focus on professional individuals.

Personally, I have found that while I may not get as many initial leads through LinkedIn as I do with Facebook, the ones that come in through LinkedIn are far more qualified and more likely to actually become potential clients.

As the old saying goes, Quality Over Quantity, Think about that the next time you’re wondering if B2B LinkedIn Lead Generation is right for you.

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Looking For Motivation: Then Gary Vaynerchuk is Your Man!

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If you’re any kind of entrepreneur, the name Gary Vaynerchuk should ring a bell. If not, let me put you on to who this man is and what he does for the masses.

Who are you Gary V?

A serial entrepreneur, Gary V grew his family business from 5 million to 45 million in just 5 years (oh and did I mention he was just out of college)!

Since then Gary V has launched a digital agency that focuses on Fortune 500 companies, been a bestseller author and in his spare time has become a venture capitalist, just to name a few things. This guy is always going full throttle.

The motivational speaker I’ve always wanted!

If you frequent Facebook you’re sure to have seen one of his videos. One of my favorite Gary V traits is his ability to always be so damn positive! As a small business owner, I have had my low moments and I’ve got to tell you watching one of Gary V’s video always gets the job done of putting me in a better mindset.

While some of his videos may seem harsh they definitely are not meant to tear you down. Gary has a way of being completely honest in his videos while at the same time helping to build you up. Don’t believe me?

Then check out my top 10 videos from his Facebook Page. FYI… The language may be a bit racy. Enjoy!

For all you millennials out there…


Job advice for millennials...

It’s all about the mindset…

Let's make positivity louder..

Let’s start winning…

The reason your not winning.

Stay motivated guys…

Unwind, refresh, repeat!

Own your fear…

If you're good enough, nobody's stopping you!

Stop worrying about being judged…

Spend time figuring out who you are.

Leave a legacy…

Figure out who you are.

Embrace who you are…

Hey man, I think you're overthinking this!

Don’t overthink it…

Hey man, I think you're overthinking this!

It’s all about the journey…

The journey is the destination.

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Unwind From The Grind: 3 Relaxation Techniques that’ll Save Your Day!

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You might be under the impression since I work from my home office I do not get stressed out. You couldn’t be more wrong. Daily visitors stopping by, feeling like my walls are closing in on me, barking dogs, hyperactive children, these are just a few of the stresses I have on a daily basis while working from the “comfort” of my home.

Well, you can just take a walk…

You would think that, wouldn’t you? But truth be told sometimes you find yourself glued to your seat even if you do work from home. That is why I like to take a break every few hours and do at least one of these 3 techniques. Enjoy!

Schedule your free 30 minute consult here @UpAutomation #marketingtips

It’s time for a time out!

Remember back in kindergarten when there used to be nap time? Well, this is kind of like that. You’re not taking a full blown nap here guys. You’re just regathering yourself at this point. Clear your desk, fold your arms and lay your head down the whole time taking in some deep breaths.

I actually came across the best product for this, the only danger is…It’s too comfortable and you risk going into a deep sleep. Check out this awesome ostrich pillow!

Acupressure head massage…

Who doesn’t like a good massage? Working in an office setting can cause headaches, migraines, strained eyes, you name it. That’s why I recommend you take a few minutes a day and run through these 7 main pressure points on your head.

Remember to breathe…

It may seem like a given but many people forget to breathe when they are stressed out. I personally suffer from panic attacks and they usually stem from my lack of breathing. I have literally caught myself not taking a breath for as long as a minute, which then leads to my core muscles tensing up which inevitably brings on the panic attack.

I personally have a few apps downloaded to my tablet that helps me regulate my breathing throughout the day. One of my favorites is the Prana Breath App. There is a free version but if you need something more robust you can always upgrade to the paid version.

Of course, there’s always another solution

If you find yourself a bit overwhelmed we here at Up Automation focus on the technology it takes to automate your business. If this is an area you find yourself stressing about, contact us today for your free 30-minute consultation and we’ll dive in deeper to your needs!

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Step-by-Step, For Ongoing Pinterest Optimization

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Note: This is part 4 of our 4 part series. To get the most out of this educational series click on Part 1, Part 2 and Part 3 before moving forward.

Bulk Editor

Before we get started, a few quick tips:

  • You will have 3 campaigns and 3 pins per keyword set (mobile, desktop, tablet) – the Pins will be exactly the same. Each campaign will have its own budget, which you need to adjust to your budget and data.
  • I recommend running no more than 5 keyword sets per time so you can keep a close eye on them as campaigns grow very quickly.
  • You can duplicate a Promoted Pin within the campaign with same exact keywords to “split test” the image creative. Pinterest doesn’t actually have a “split test” feature but they do look at both campaigns and the one with the highest “click through rate” immediately, is the one that they choose. So it’s a “split test” of sorts. So what you can do is simply switch out the Creative once the “click through rate” falls.

Let’s return to our Pinterest Dashboard, we are going to click on Ads and select Bulk Editor.

How to run a Promoted Pin Campaign in these 5 easy steps! #marketingtips

One of the easiest ways of doing it is to Download Your Existing Promoted Pin Data, and what that will do is download your previously created campaign in a CSV file. You can then open and edit that file and click “Create Promoted Pins” and upload the CSV file back under the “Campaign Template”. Or you can do it all by hand from the very beginning by clicking on Ads to Traffic or “+” and “Create Ad”.

Data and Optimizing

Once your ads are running, back on your Pinterest Dashboard you can click again on Ads and Traffic to open your Traffic Campaigns. This will give you and overview of your traffic within the date range that you have set in the top right-hand corner.

How to run a Promoted Pin Campaign in these 5 easy steps! #marketingtips

As you scroll down, you will see a list of your active campaigns and if you click on a campaign, you will be able to look at your traffic details specifically for this campaign. As you can see, the data you get is very detailed to give you the best feedback on how your campaign is actually doing. If you want to get even more detailed, you can jump into the Pin itself!

If you click on the Spend tab and select Keywords below, what you can see is the number of conversions you’ve got for a particular keyword.

How to run a Promoted Pin Campaign in these 5 easy steps! #marketingtips

So for example, on “older women style”, the average cost per click is $1.22 and we spent $80 for 7 conversions. Which essentially means that we are getting $11 conversions here, which is a phenomenal rate! But if you look at the next keyword down, it actually cost $93.12 for one conversion. So we might want to remove that. Unfortunately, it’s not as easy as “click and delete”. You need to go to Edit Promoted Pin at the top of the screen and once it opens, you can scroll down and remove the keyword that isn’t working for you anymore.

You can look just as closely at your locations, which cities are doing well, same goes for devices. This is one of the reasons you don’t want to put all of your placements under one campaign because if one placement is not doing well, you will not be able to remove it from the list as easily without disturbing the entire campaign.

On Promoted Pin basis you want to look beyond keywords. Under Overview, from the Graphing drop down box, you want to select CTR and eCTR option. If your Click Through Rate is holding pretty steady, then you don’t really need to make too many adjustments. But eventually your CTR starts to drop and that is when you want to adjust your Creative as you will begin to pay more per click.

Another thing that you can do is look through your Pinterest Analytics (top right-hand corner of your Pinterest Dashboard). So one of the more important sections here is Your Audience.

How to run a Promoted Pin Campaign in these 5 easy steps! #marketingtips

This section will give you very detailed information about your existing audience. You can also click on “Interests” and see everything that your existing audience is into. This will allow you to run Interest-Based Targeting later on.

If you have followed this entire post in its completeness, then by now you are ready to take on the Pinterest Promoted Pins and I wish you all the success possible. And if you’re anything like me and love to be a know it all then joining our 6 month DIY Digital Marketing Implementation Coaching Program is the right move for you. For a free consultation contact us today!
Schedule a free 30 minute consult here!

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