LinkedIn Lead Generation: We Know it can be Tough!

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This blog post is for all my peeps out there that are giving LinkedIn Lead Generation a try and feel like they have hit a wall. It can be tough…No scratch that…it is tough but it is also well worth the effort.

Does this sound like you?

I want to share a story of a friend of mine… not a client…an actual friend and his journey to success with LinkedIn Lead Generation. My friend is a highly motivated individual, sometimes jumping into things before thinking them out.

While being motivated is a great trait without the proper discipline things can be a disaster. Think about it, a Drug Lord is a highly motivated individual but that doesn’t necessarily mean they are on the right path.

Everything but the kitchen sink…

My friend spent months trying everything out, he did his own SEO, did email marketing, he started up accounts on all the “hot” social media platforms and he invested quite a bit in Adwords and Facebook ads. Now while this may have worked for some it didn’t turn out so well for my friend.

Why?

Simple…he didn’t know what the heck he was doing and he was spreading himself short juggling too many things at once. When he saw things crumbling around him he decided to reach out to me and ask for some advice.

After giving his marketing model a look I came to the conclusion that he just wasn’t speaking to the right audience. He might as well have been speaking to a wall for the last 6 months. Seriously! That’s how bad it was.

My two cents

I finally gave him my recommendation and I must say it was a bit bold but it worked in the end. I told him to cut down on all the other marketing tactics and to put his focus on LinkedIn Lead Generation. His product focused on training corporate leaders, so what better place to reach out to these individuals than on LinkedIn!

He’s finally at the point that he is bringing in 120ish new qualified leads a month (may sound small but in his industry, it’s actually an excellent number) out of those leads a good 10 percent actually convert into long lasting high-end customers. While he may be spending more money on his LinkedIn ads he is definitely bringing in a higher ROI.

So what’s the point of my story?

Not to give up on LinkedIn Lead Generation! While the LinkedIn platform may not be as flashy and cool as other platforms it gets the job done of bringing in new leads and putting you in contact with other businesses and after all isn’t that what your business really needs?

If you want to dive in deeper with LinkedIn Lead Generation but just find that you don’t have the time or know-how, contact us at Up Automation and we’ll set up a free 30 minute consultation where we can go over where you are now and where you’d like to be with your lead generation efforts!

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Why Referrals?

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Whether it’s looking for a new hair stylist in a new city, finding someone to properly grout your tiles, or finding someone to help grow your business, referrals count.

Why? Well do you trust every advertisement or average Joe who tells you to hire them? referrals

Pictures can be photoshopped, and people can talk the talk.

It is our friends, coworkers, and general trustworthy acquaintances and online communities we listen to. Advertising is undoubtedly an important part of business growth and customer acquiring. However, it is referrals that help you find the most loyal and reliable customers.

According to a Nielson survey of 58 different countries, 84% said they trust the recommendations of people they know. Moreover, 68% percent said they would even trust referrals from online sources. With the increasing presence of online forum communities, the circles of people we trust are expanding, opening up many more opportunities for quality referrals. Regardless of who gives the recommendations, we are more likely to double check with the people we trust to verify advertisements we might see.

Referrals are the key to finding customers who will not only choose your business, but will continue to invest and afford you longer future returns. How do we know this? According to a study of a German bank’s customer base, conducted by the American Marketing Association’s Journal of Marketing, referred customers were:
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Why Choose A Virtual Assistant For Marketing, Branding And Customer Care?

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Virtual assistants who specialize in marketing understand precisely what it takes to get a company in front of potential customers and clients, retain existing ones and handle all the day-to-day tasks in between that do these things efficiently.

Customer care

Marketing a company requires continuous effort, a firm grasp of up-to-date methods, understanding of target demographics and organisation so the right job is done at the right time for maximum effect. Continue reading “Why Choose A Virtual Assistant For Marketing, Branding And Customer Care?”

Top Benefits Of An Administrative Virtual Assistant

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The most obvious way a virtual assistant saves a company’s time is by handling certain tasks so the business owner or employees can set their focus in other directions.

Administrative Assistant

These people offer invaluable services including email management, scheduling, workflow organisation and even customer care. When these tasks are done however, they sit at their desks and keep drawing a paycheck. Administrative virtual assistants are paid for the tasks they complete according to their client agreement, without any wasted expense or downtime.
Continue reading “Top Benefits Of An Administrative Virtual Assistant”