4 Common Mistakes Your Google Adwords Virtual Assistant May be Making

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Virtual Assistants and AdWords

Google AdWords is a tool that helps your online business grow and attract business. AdWords is a great medium because it is Google operated. Which makes it compatible with all other tools you use to improve your Google and SEO ranking. AdWords operates as an advertising service — you pay to place your website on a search engine’s results page.

A Google AdWords Virtual Assistant can lessen the tedious detail load of AdWords. The system is relatively easy but there are some details you need to monitor to make sure you are using it to a full potential, and your money is not going to waste.

However, make sure you or your Virtual Assistant is not making the following mistakes with your AdWords initiatives.

  1. Trusting Creativity More than Data

So you’ve created a great Ad campaign idea and you leave your assistant to manage that it follows through. Sometimes a Google AdWords Virtual Assistant can trust too much and not test it to make sure it’s actually effective. They can test by changing the headline wording or copy. As they play with the variations, the Virtual Assistant can monitor which is getting the best results making sure you don’t waste your time on a dud!

  1. Not Knowing Your Competition

Continue reading “4 Common Mistakes Your Google Adwords Virtual Assistant May be Making”

How To Ensure Your Money’s Well Spent: Pulling Paid Traffic Data

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Every dollar spent matters when you are trying to run a successful business.

Paid Traffic Data & Analytics
If you are paying for a service that in theory should help boost your revenues, you want to make sure you are spending that money well! Paid traffic is expensive, but if done well, can greatly help you reach your goals and your customer conversion rates!

Last time, we began to discuss the importance of making data-driven decisions. So we thought it to be beneficial to see how this method can be applied to paid traffic and the data you can collect.

What paid traffic does for your business?

  1. Generates interest:
    • Whatever you’re offering, you have an audience that wants it.
    • Paid traffic gives you a way to put your message, that you have a product, in front of that audience.
  1. Targeting options:
    • Segment and drill down to your specific audiences.
    • Says: “This is my primary audience; who wants to buy this?”
      Puts the message in front of them.
  1. Ability to scale:
    • Makes it easy to find new audiences to speak to.
    • Put the right message in front of them.
    • Help them become customers.

Continue reading “How To Ensure Your Money’s Well Spent: Pulling Paid Traffic Data”

Maximizing Your Social Networking Power

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Networking is a long-standing practice in the world of social and professional success.Who you know has always been key to opening opportunities and connections to help further and grow your business. Social Networking has a very clear and simple role in helping monetize your social media presence.

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This third quadrant, or step, of the Social Success Cycle is about finding and associating with authoritative and influential individuals and brands on the social web.

Earn media mentions from:

  • Blogs, podcasts, radio shows, [access to] print publications
  • Particular brands
  • Develop strategic partnerships to make big leaps forward for your business

Differing slightly from the previous 2 steps in the success cycle, networking is more about the Public Relations side of your business: How do you connect your brand or business with a third party?

Answering this question is about leading your business to strong connections and partnerships. We consider networking as  a high impact activity that should be worked into social media marketing. Continue reading “Maximizing Your Social Networking Power”

Under the Influence: How to Socially Influence for Business Growth

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Social Influencing is the way we indirectly affect sales.

It affects the bottom line. It affects establishing authority on the social web and it ties right back to content marketing, assuming you’re doing it well! Influencing is a skill. Consumers, costumers, and clients alike are influenced when they seek out or engage in content that is relevant to them. Poor social influencing will make a potential client feel crowded or pushed.image one

So, what does good social influencing look like?

You put out good, authoritative content and people amplify it for you – distribute it around the web. Consumers have all become immune and apathetic to over promotion. Powerful influencing leads to engagement: other individuals and social media sources amplify your content.

Influencing leads to traffic. The more thorough your social media influencing program is, the more easily you can influence to mind share. But what does this mean?

  • Mind share = using the social web to brand yourself in the minds of the people to whom you are connected on the web.
  • Others understand what your organization does and what products/solutions do you offer.
  • You occupy people’s minds, showing up over and over with content about what your company does.

Continue reading “Under the Influence: How to Socially Influence for Business Growth”