Why You Should Be Investing Your Money On Facebook?

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I can just imagine how excited you must be if you are thinking of venturing into your first Social Media Ads Campaign. When I ran my first campaign ever on Facebook I was already thinking of the thousands and thousands of dollars that were going to flood into my bank account! If you’ve hired a Facebook Advertising Virtual Assistant chances are they are spending less time day dreaming and more time analyzing your company and figuring out how they will be connecting with your audience.

That’s a good thing! Any Facebook Advertising Virtual Assistant will tell you that a properly set up ads campaign is the key to success. A lot of research goes into creating an ad campaign that successfully connects with your desired audience.

In this blog post we will be going over a couple of pros and cons that you and your Facebook Advertising Virtual Assistant should consider before investing your time and money into your new Ad Campaign.

Facebook Ad Campaign: Pros

  1. You Get to Cast a Wide Net!
  2. I don’t know if you are aware of this but as of the 3rd quarter of 2016 Facebook had around 1.79 billion monthly active users, YES you read that correctly BILLION! With that many people logged in you have a much better opportunity of putting your product or service in front of the right pair of eyes. Using Facebook allows you to do just that!

  1. Targeting Audience is Awesome!
  2. The idea here is to spend your budget wisely and that’s what using a targeted audience allows you to do. Let’s say your ideal customer is a stay at home mother in the 25 to 45 age range who lives in Northern California….Well with targeting you can ensure that you pinpoint the profile of your ideal customer!

  1. If Done Right it Can be Inexpensive!
  2. This falls under targeting. When you target the proper audience you are spending your money wisely. You are showing your product or service to an audience that is more likely to purchase from you, at the end of the day this improves your ROI! I have personally run campaigns that cost me 3 dollars a day, not bad when you consider what those 3 dollars brings me in sales!

Facebook Ad Campaign – Cons

I can assure you I am not in any way affiliated with Facebook, I say this because I honestly do not have anything negative to say about Facebook Ads. The only thing I can come up with is that you will have to spend money to make money but that’s to be said about any business. Where 3 dollars a day isn’t much, for other businesses they may find it tough to invest 100 dollars a month on paid advertising. To those businesses I recommend cutting back on more traditional outlets such as Flyers and Newspaper ads that really don’t have a great ROI and concentrating your advertising efforts on a Social Platform such as Facebook.

If you’re considering revamping your advertising efforts then contact us today at Up Automation for your free 30 minute consultation on our Facebook Advertising Virtual Assistant Services today!

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Stop Failing at your Facebook Ads and Start Saving Money Today!

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Let me guess, you just opened a new Shopify Online Store and are looking to making big bucks with the use of Facebook Ads or You just added a new service to your business and are dying to get the word out and felt that social media was your best bet.

Save money by getting your own Facebook Ads Virtual Assistant.

If So….Hiring a Facebook Advertising Virtual Assistant May Be The Way!

You wouldn’t be wrong to think that Facebook Ads can help you tremendously achieve these goals but it’s a lot more difficult than just slapping together an ad and waiting for people to start rolling in.

My personal recommendation to friends and family is to always go the route of using professionals and hiring a Facebook Advertising Virtual Assistant. Look at it this way the money you’ll spend on a non productive ad can be more than what you would spend with a Facebook Advertising Virtual Assistant.

Our Insiders Gift To You!

Now you may not be ready to commit to a Facebook Advertising Virtual Assistant but we here at Up Automation aren’t about to leave you high and dry. Check out our short list of the top things you can do to maximize your chances of a successful Facebook Ads Campaign.

Test Multiple Designs:

You need to test everything! One design may be good for one service but that doesn’t necessarily mean it will work across the board for all your services or products.

Whenever I create a campaign I like to at least try an ad out on 4 different Facebook ad designs. Some Ads may lend themselves to text while others may work best with some type of visual media such as Images or Videos.

Create a Buyer Persona:

This should be pretty simple to create. If you don’t know your ideal customer I don’t know what to tell you. Once you have a solid idea of who your customer is Facebook makes it easy for you to go in and add those points to your ad campaign. For example is your customer a woman in her 40’s who lives in Wyoming and loves dogs? Guess what you can make it so that your ad targets this person!

Show Proof:

Guess what the #1 reason why people don’t purchase an item online? FEAR! With social Proof you can get rid of this fear and make it much easier on you to convert on your ads. A perfect instrument to use to show proof to your audience are testimonials.

Use Call To Actions:

Sometimes people need an extra push. That is why a call to action is necessary. A call to action does just that…It tells a person to take a specific action such as, Download, buy now, read more, etc.

It’s All About Image:

You know the saying. A picture is worth a thousand words. When making you ads especially ads like carousels that have multiple images highlighted make sure to pick engaging and appealing images. Nothing is worst than an image that speaks negatively about your product or services.

If you are looking to dive deeper into Facebook Ads then consider contacting us at Up Automation for your free 30 minute consultation. We’ll make sure to explain everything a Facebook Advertising Virtual Assistant can do for you!

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Run a Successful Facebook Advertisement Campaign: Part 2

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Are You Talking to Me? Know Your Target Audience

You do not have to have a psychology or marketing degree to understand the nuances of successful digital marketing. A good sense and a keen mind will quickly pick up on the pattern once you read through our “How To’s”.

However if you do not feel confident enough to undertake the whole project yourself or if you truly want to begin to master your Digital Marketing skills you may want to consider joining our 6 month DIY Digital Marketing Implementation Coaching Program. For a free consultation contact us today!!

Schedule a Free DIY #DigitalMarketing Implementation Coaching Session Today! @upautomation

The Offer

It is incredibly important for you to have a lead magnet that someone actually wants to download, otherwise what is the point, right? Even if your ad is compelling, the audience is not going to want to give you their contact information in exchange for something that they are not interested in.

So you must ask yourself, am I offering something that my market actually wants? A Tripwire Offer doesn’t just say “hey, come because were great!”, it gives people the reason to do so, such as a special offer on the price, extra services a client will find desirable, a coveted package deal. Perfect examples:

  • 99$ dentist coupon that includes a free X-ray, full dental exam, professional cleaning
  • 19$ waterproof lighter for $0.01
  • 22,000 bristle make up brush for free Plus Shipping, etc.

The Copy

Your copy should convey why your offer/lead magnet is something that people want or at least should want. There is no one good way or one formula to use to write Copy for ads that go to lead magnets, markets and people in the markets are so different.

Some ads may have just one sentence at the top while others may have paragraphs and paragraphs of Copy. Just make sure that your Copy speaks to your market, really hits the issue that is sensitive to them, talks about the benefits of your offer. In all this….remember to SOUND HUMAN!

Facebook is a social platform where people come to read about their family and their friends, this isn’t a platform where people come to shop or be sold to. So you need to make sure that your Copy sounds personal and that it’s really written to speak to your market.

For example, an ad that says “Transform your career without disrupting your life” – with just one sentence they were able to give the call to action and the benefit and also hit the pain sensitive point regarding the disruption of the person’s life. This is perfect!

This ad is targeting middle-aged women with children who want to go back to work but don’t want to disrupt the life of their family. “Transform your career” was the benefit as that’s what they want. So they are speaking about the benefit and hitting the pain point all in one sentence.

While the ads vary, all successful ads have a similar theme. They are quoting specific numbers, they are hitting the pain point, they are speaking about a specific end benefit, and they are telling the reader what to do.

  • “Hit a Pain Point” – in the news feed description. You want to hit a spot that is sensitive to your audience, you want to hit a specific end benefit and you want to have a call to action. So even if the call to action is “Get Started Today!” or “Transform Your Career!” it doesn’t have to be a “GET THIS FREE THING!!!” you don’t want to yell at your target audience or attempt to bully them into a decision.
  • “What is it?” – Almost all successful ads use the headline to say whatever this lead magnet is. What are you giving them?
  • “Reiterate the Call-to-Action” – what are the benefits, use a testimonial, use that section to overcome any doubt that this person may have and to tell them what to do next.

You can’t teach copy on a blank form because it changes in every market depending on the offer, depending on your brand’s voice. But if you incorporate all of the elements described above and you write your as if you’re speaking to the person who is your ideal prospect face to face, these ads will have a high relevance score because people will respond well to them as they won’t see them as ads, they will see them as written messages that actually benefit them!

Ultimate marketing for $1

The Creative

When creating your ad campaign, remember that while we are often told not to judge a book by its cover, more often than not, it is the cover that makes us pick the book up. Using images and videos in Facebook advertising is not only a good idea, it is strongly encouraged! Again, if you are new in the digital marketing field or do not have very much time on your hands to play around with the settings a Facebook Advertising Virtual Assistant is a great way to ensure that your ad is done professionally and maximizes its potential. If you’re really strapped for time taking advantage of this 1 dollar offer is the way to go!

Whichever medium you feel most comfortable with, you’ll go about setting up your campaign the same way, optimizing the same way, you do everything the same regardless of whether you are using images or video. Remember our party analogy? Creative is the “wrapping paper”, it’s what most people see first, the image or the video you use in your ad draws attention long before they read any of your Copy so it really has to be the most interesting part of your ad campaign.

Be conscious of the image your Creative provides. A lot of times in an attempt to stand out and attract instant attention, companies go for the gaudy, the flashy and at times even for the risqué. If you do that, you are running the risk of your Creative looking like spam or even worse, a scam.

While images like that may catch attention, it is not the attention you want for your offer and will at best attract the wrong market and at worst, give your company a bad image in your clientele’s mind. So pick a Creative that really represents your offer, the message that you are trying to put out there with your Copy that is visually appealing and catches your market’s attention for all the right reasons.

Design Resources…

There are several different resources for designing images or slides in your video. DesignPickle.com is a great resource with unlimited monthly graphic designs. There’s also Canva.com, it’s a free graphic tool if you want to create them yourself.

If you notice, a lot of ads have a line of text on their images. There’s no rule saying you have to do this but it’s a great way to catch your audience’s eye. Remember you have less than 4 seconds to catch someone’s eye before they move on to the next piece of information.

It is also very important that you sit down and think about “What is my Copy portraying? What is the marketing message here? How can my image do the exact same thing?” A great way to go about it is to use a Google Adwords Virtual Assistant to help you with the task or you can simply take some of the key words that are inside of your Copy and use the Google Image search to see what images are actually most related to those keywords.

Google ranks them based on which images have been clicked on the most in relation to that keyword. So you can actually leverage Google data to see what images online portray certain keywords. We do that a lot to come up with ideas for our ads. Make sure you don’t actually use those images specifically but give them to your designer to use them as an inspiration.

For now, I think I have given you enough to think about and study up on. As you can see, while this information is crucial to your ad’s success, it isn’t rocket science. Sometimes we are so busy looking at the trees that we don’t actually get to see the forest. So take your time, step back, put yourself in the shoes of your target market and it will all click into place. And of course, look for the next installment on this subject coming out soon!

Schedule a Free DIY #DigitalMarketing Implementation Coaching Session Today! @upautomation

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Run a Successful Facebook Advertisement Campaign: Part 1

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Getting Started – Know Your Foundations!

You’ve set up your page, your ad is looking sharp and your copy reads like a Shakespearean sonnet but somehow the traffic to your page is still leaving a lot to be desired and your product launch is just not getting the attention it deserves from your desired clientele.

What went wrong? What are you missing? Where is everybody?! Worry not, in our four part installment we will guide you step by step through the “Dos” and “Don’ts” of a successful Facebook advertising campaign. If at the end you are not yet confident in how to do it yourself then you may want to consider a Facebook Advertising Virtual Assistant or better yet consider joining our 6 month DIY Digital Marketing Implementation Coaching Program. For a free consultation contact us today!

Schedule a Free DIY #DigitalMarketing Implementation Coaching Session Today! @upautomation

Let’s get started! – Get Your Virtual Ducks in a Row

As the king from Alice in Wonderland once said, it is good to begin at the beginning. So before you can go any further, make sure that your lead magnet and your landing page are all set and ready to help you with the traffic your ad will generate. This is crucial!

If you don’t know how to do that just yet or are simply not confident if what you have set up works, you can always employ the helpful services of a Digital Marketing Virtual Assistant to get you set up and ready to have something to run this ad campaign to.

The Execution Plan we will be diving into today is all about running your Facebook traffic to a lead magnet to generate leads and sales for your business. If all is done well, then traffic goes directly to your landing page where the visitor is asked to opt in for something of value in exchange for their contact information (did someone say lead magnet).

It is important to remember that while some traffic will be people who may have already heard of your company, product or service, the majority will be people who are just getting familiar with your brand.

So while our primary goal is to gather as much contact information as possible, it will not happen unless you are offering your visitors a thing of interest and value in exchange. The more in-tune you are with your customer-base needs, the better offers you can provide to them and the larger your traffic will be.

Want to Win? Go Back to Basics.

Many people pride themselves on being the masters of paid traffic and setting up ad campaigns but they often miss a very important part! And that is the basics. If you do not know the basics of an ad campaign, there is a good chance that you will fail.

Advertise what you mean.

For example, imagine that you are invited to a party. The invitation says it’s a graduation party but when you arrive, it is in fact a baby shower. You would feel confused to say the least. Take it a step further, you receive a card for your birthday but when you open it, the card is wishing for you to get well soon and the gift is wrapped in jolly red and green Christmas wrapping paper. You see the problem here?

Parties and ad campaigns are very much alike. Think of an ad campaign with different elements as different aspects of a party. Unfortunately many companies are creating an essentially misleading experience for their customers with badly thought out ad campaigns.

People don’t just robotically click on ads and opt in to buy. Social platforms, such as Facebook, are just like the real world and your ad is the party. How does your gift/invitation look to your audience, will it resonate with them? Can they identify with what you are presenting to them? These are questions you should be asking yourself when developing you ads.

Your “party” has to reflect what the “invitation” has invited them to celebrate. If you keep the party analogy in mind while creating your ad campaign you will have a better chance of succeeding because online relationships are just as strong as face to face interactions.

Welcome to the party – Psychology of Good Advertisement.

How you present your ad and your landing page is crucial to ensuring that your traffic doesn’t flow past your special offers without actually sticking around to interact more with your page and ultimately leaving the information you desire from them.

If you are still new to the digital marketing, using such services as a ClickFunnels Virtual Assistant and a Digital Marketing Virtual Assistant can help you be well on your way with your product launch or simply contribute to your Facebook advertisement. For those of you really looking to step up your game take advantage of this Ultimate Marketing Shortcut!

Take advantage of this Ultimate Marketing Shortcut

So…..We’ve talked about your ad campaign being very much akin to a party and its various elements. So how do we break that down? Let’s take a look:

Offer (the present)

The lead magnet that you will give people initially in your ad and on your landing page is your present. If you don’t have the right offer/present, none of it matters because it’s not something that people want so they will move on without even visiting your landing page

Copy (the card)

Is the written message that actually speaks to people. If you’re not using the right Copy to talk about how awesome the offer is and to really speak to your audience in a way that they can connect with using the language and terms and the grade levels they understand, calling out their trigger points and talking about the benefits, it’s going to fail because they are not going to see how great your offer is as your copy doesn’t depict it.

Creative (the wrapping paper)

If you don’t “wrap” your ad (the image, the video, whatever you are using as your visual representation), if it doesn’t depict the magnitude of your offer, along with the Copy, then your ad isn’t going to work. A lot of people are wrapping their ads, they are using images or videos that are speaking to the wrong audience which doesn’t care about the offer at all. And it’s failing because the “wrapping paper” isn’t resonating with what the offer is.

Ad Scent (invitation and party)

A lot of people are running ads that are totally different from the landing page that people click over from to see more. The design elements are different, the Copy and the offer is different. That creates a poor Ad Scent. The companies are failing because the customers get enticed by this beautiful ad campaign but when they click over, the landing page is not in harmony with the ad, they are put off and move on.

Targeting (if you’ve invited only kids to an adult party)

Targeting is so important, Once you build an ad campaign, you have to put it in front of the right people and most people are targeting too broad or even completely wrong audience. Imagine if you put on a lavish evening with a jazz band, candle-lit dinner served by upscale waiters and food that requires 3 types of forks to eat with and has names no one knows how to pronounce. But then you invite a bunch of 5 year olds… They will be bored senseless and your party will be a complete failure.

So how to avoid such pitfalls? How to recognize a good ad from a bad one? What if you are making a mistake and don’t even realize it? Lucky for you, we have all the answers for you in our next edition so make sure to tune in and clue up so you can make sure that your Facebook ad campaign is bringing you every benefit possible!

Schedule a Free DIY #DigitalMarketing Implementation Coaching Session Today! @upautomation

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Which Facebook Ad Type Is Right For Me?

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Paid advertising has flourished in the past few years, especially Facebook Ads. It’s the way to go if you want to see quick results. If you have an expert such as a Facebook Advertising Virtual Assistant running your paid ad campaigns you can see results in a matter of minutes!!! No lie!!!

Learn how to do create the perfect Facebook Ad.

Most people try to go at it themselves but I find that this route usually ends up with the individual wasting a butt load of money. Your best bet is to invest some of your campaign money and hire a Facebook Advertising Virtual Assistant to get the most bang for your buck.

Before going off and hiring someone to do this type of work for you, you should familiarize yourself with Facebooks most popular Ad types to see which fits your business goals the best. Below is a list of the most popular ad types you may find useful:

Domain Ad

Of all the ad types that Facebook offers up this seems to be one of the simplest. Keep in mind that this ad can only be displayed in the right column of Facebook (hence it won’t show up on mobile devices). So what do you get with this ad? Simple…. A title, a short description and you also get to show the URL where you will be pointing your potential customers to. The best part is this seems to be the cheapest option available when it comes to cpc.

Page Post Link Ad

If you are looking to drive traffic to your site this is the way to go. These ads get a lot of real estate showing up in your newsfeed. It features a large image that is sure to catch people attention while they swipe down their feed.

Multi Product (Carousel ad)

If you are running an online store, say an online T-Shirt store then this option is great for promoting multiple products from your store. This ad type is available in the newsfeed of both desktop and mobile. The best part? Instead of showing only one link this ad type allows you to promote up to 5 items each with their own different link! Now that’s getting the most out of your dollars!

Dynamic Product Ads

Have you heard of retargeting? Then this ad is for you. These ads are able to target users according to the actions or inactions they took on your website or app. With this ad in hand you’ll be sure to target potential customers.

Lead Ads

This ad does….you guessed it…..get leads. Most ads would have you leave Facebook and go to a landing page where people can opt in and give you some form of personal information such as an email. With this ad type people can do this directly on Facebook!

Canvas Ads

By far the coolest ad Facebook has released to date…. Well in my opinion. The canvas ad is interactive. With the canvas ad you are keeping your potential customers on facebook but giving them some awesome perks. Canvas allows your audience to swipe through a carousel of images, allowing you to tilt and zoom in and out all at the same time. A major plus these ads are said to load 10 times faster than your standard mobile apps.

Page Like Ads

If you are looking to increase the lies to your page then guess what…. This is the way to go. This ad is pretty straight forward , it includes a very visible call to action “Like”. Since image is the key here it is very important to choose an image that pops and gets the message across of what your page is all about.
Page Post Ads

For engagement consider using this ad type to promote images and blog posts. This is a great way to develop your relationship with your audience. Make sure to respond to comments, This is where a Facebook Advertising Virtual Assistant comes in handy.

Page Post Video Ads

Just like the page post ads this type of ad creates engagement. I would say even more so than the page post ads. I mean who doesn’t enjoy watching a cool video? Just so you know were not making this up…. Facebook now gets around 8 billion video views a day, yeah you read that right!

Mobile App Ads

Got an app then check this out. This ad allows your audience to instantly install your ad on their mobile device, once some clicks on install it takes them directly to the app store.

If you’re in need of an expert then contact us today at Up Automation for your free 30 minute consultation and find out more about our Facebook Advertising Virtual Assistant services.

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