Not Familiar with Google Display? Check Out This Instructional Video That Will Get You on Your Way to Becoming Certified!

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When I first started applying the Google Display Network to my PPC campaign I was lost! Seriously! A part of me wishes I had spent a few extra bucks and just hired a Google Display Network Virtual Assistant, on the other hand the knowledge I obtained by going at it alone is irreplaceable.

Be on your way to become certified google display network. #marketingtips

Unlike most people who are starting off a small home business I had a lot of time on my hands(too much time if you ask me) but for most small business owners the right choice may be to hire an expert Google Display Network Virtual Assistant.

I personally spent 2 weeks getting certified in Google Adwords and that was only learning the basics of the Google Search and Google Display Network. Trust me when I tell you there is a lot of material to cover! For those of you that love to be involved in every aspect of your business I recommend giving this video a look, even if you are considering hiring a Google Display Network Virtual Assistant. You never know when you might have to dive into your own campaign. Enjoy!

Now that you’ve had a chance of looking over the Google Partners Certification Refreshers video what do you think? Are you able to sacrifice hours of your time to getting certified or do you need to get going with your Google Display Campaign today?

If time is of the essence then contact us today at Up Automation for your free 30 minute consultation and learn more about our Google Display Network Virtual Assistant and Digital Marketing services today!

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It’s Time to Ditch Frustration.

Schedule your free 30 minute consultation with
Shannon Kuykendall, DMCP, ICP
today to discover your path to freedom…

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Google Display Network vs. Google Search Network: See How Each Contributes To Your Business

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So you’re looking to take advantage of the powerful tool known as Google Adwords? Well first thing is first. There are many ad types out there that can help your business reach its desired audience. The question is….. Which one works best for you?

Keep up with your statistics easily.

In this article I will be giving you the basics behind the Google Display Network and the Google Search Network. To get a better understanding of the different ad types you may consider checking out this article (link to previous article) and how you can become Google Adwords Certified in Less than a week! If this all seems like too much you can always get a Google Display Network Virtual Assistant to do all the dirty work.

When Should You Be Running a Google Display Network Campaign?

There are 3 main reasons why you or your Google Display Network Virtual Assistant should be running a GDN and those are as followed;

Brand Awareness:

The GDN allows for you to promote brand awareness and connect with your audience. It allows you to throw a pretty large net. No worries though…. The Google Display Network has many options for targeting…. Meaning that you won’t be shooting in the dark with your ads.

Lengthy Sales Process:

You always want to stay in the mind of your potential customers. If you have a product that is not considered an impulse buy and may take some time to be bought then this option is for you. With a GDN campaign you can use remarketing techniques to stay relevant in the eyes of your potential customers.

You Offer a Cool Product:

The GDN is very visual, so if you have a cool or sexy product, take advantage of this ad type. With a GDN campaign you will be able to show ads that are enticing to the eye.

When Should You Be Running a Google Search Network Campaign?

The GSN ad is very effective for the simple fact that it targets a person that is actively searching for you type of service or product. You should be running these types of ad when;

You have a limited Budget:

You’re more likely to drive direct conversions using the GSN. This makes it much easier to measure and modify your PPC efforts. When dealing with a restricted budget this is the way to go.

You sell a “when-needed” service or product:

Ever had an emergency plumbing problem, or maybe the electricity went out and you need an electrician. Now when those problems arise what do you do? You go to Google and type in what you need. If you run this type of business then it is important that you ads show up when you customers are in need. Using the GSN will help you do just that.

If you are leaning toward the Google Display Network and just don’t seem to have the expertise or time to run your own campaign feel free to contact us here at Up Automation to discuss our Google Display Network Virtual Assistant services.

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4 Tips To Master The Google Display Network

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Let me guess you have already become an expert at “Google Search Network” and are looking to test the water with the Google Display Network. Who can blame you the Display Network is capable of reaching over 90 percent of global internet users…..Now that’s a lot of opportunities!

While the Google Search Network targets individuals that are typing a specific item into Google’s search engine the Display Network is a bit broader. It doesn’t necessarily target people that are in “shopping mode” but it does keep your ads fresh in their minds by providing them alongside other content such as video sites or blogs that they are engaging with.

If you are serious about getting the most out of your Display Network Campaign my advice to you would be to hire a Google Display Network Virtual Assistant but for those of you that want to give it a crack of your own I have provided you with 4 essential tips for mastering the Google Display Network.

Retargeting is a must!

Plain and simple retargeting is when you cookie people that have visited your site in the past. These cookies then allow your ads to follow these users around on various website as they browse. Ever wondered why one day you may be looking for something so mundane as paperclips and next thing you know you have ads showing paperclips every website you go to? THAT’S RETARGETING!

Use Managed Placement!

I have found that people who do not use Managed Placement tend to spend more on their Google Display Network Campaigns. If you don’t use managed placement then you are basically giving Google control to place your ads where they best see fit. Whereas if you do use Managed Placement you can pick out which websites you want your ads to show up on.

Let you budget dictate!

Yes at the end it is all about money but when starting off your new campaign start small. Pay attention to the metrics. If you are using managed placement after a few weeks you should have some solid data showing you where you are getting the best ROI, once you have that information start pumping more money into those sites for placement and lowering your budget for sites that are not producing as much for you.

Have multiple ad formats!

The reason for doing this is so that you guarantee that you show up on certain websites. Not all sites support all ad formats, some may only support text ads while others may support images. The fact of the matter is you don’t want to miss out on a great ad placement because you didn’t have an ad format available for a particular site. Your best bet is to cover all possibilities and just make a few ads in all the formats available.

Now these 4 tips will not make you a Display Network Guru but it will get you going in the right track to success. If you would like to learn more about our Google Network Display Virtual Assistant services then contact us today at Up Automation for your free 30 minute consultation!

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Have Your Virtual Assistant Hack the Google Display Network for an Insanely Low CPC

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The Display Network is a powerful resource. We’ve said before, but we’ll say it again, it reaches almost everyone. It covers most of the reachable internet. So, if you are using your Display Network Virtual Assistant to optimize your presence on the World Wide Web, you’ll want to tune into this.

Because the Display Network is so vast, it means it can also be quite costly. Every time your ad appears and attracts a user click, you pay. This is also known as Cost Per Click, or CPC. High CPC make your ad campaigns costly, and not as fruitful as they could be.

That’s why it’s important to take into account a few things to help lower your CPC.

Quality Score & Remarketing

We’ve talked about this briefly before, but it’s worth talking about again. The higher your quality score, the lower your CPC. To figure this out, the ad rank of the person below you is divided by your ad’s quality score. The result is added to $0.01.

We’ve talked before about research and keywords and how they help improve quality scores. However there is another way to increase scores: remarketing. Continue reading “Have Your Virtual Assistant Hack the Google Display Network for an Insanely Low CPC”

Filling the Demand: Becoming a Desirable Google Adwords Virtual Assistant

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As the demand for Virtual Assistants rises, as does the competition. Which means, it’s time for you to boost your skill set. There is no better place to start than with Google Adwords.

A Google Adwords Virtual Assistant, in many ways, needs to be a tech savvy assistant. It’s not just about administration. There are basic tools and concepts that make you qualified to manage an Adwords account.

  1. Know Your Place

Before you take on the role of Google Adwords Virtual Assistant, it’s important to recognize that this is not your business. All ads and campaigns cost money. Often business have to make a bid to compete with other ads. You need to understand that this is not your money, so you need to make sure the bids match the ads, and are successful within your given guidelines.

  1. Higher Quality Scores

Assuming you already know the basic structure of an Adwords account (Adwords Account > Ad Campaigns > Ad Groups > Keywords, Ad Text, Landing Pages), you need to keep an eye on the Higher Quality Scores.

What are these scores?

Some Ads on Adwords are Cost Per Click (CPC) meaning you get charged a certain amount every time someone clicks the ad. Well managed campaigns that rank high on their Quality Score test, receive a discounted price per click. In many ways, this is related to our next tip to make you a desirable Google Adwords Virtual Assistant.

  1. Keywords

We’ve talked about this recently, but it’s worth mentioning again. The truth is, companies like saving money, so if you can show potential clients that you can create an ad with High Quality Score, you will be that much more desirable. To do this, it all relates to keywords.

The keywords are what associate your ads with what an individual might search in google. This is not, however, like a focus keyword on an SEO content blog. The keywords relate to a certain subject matter. For this reason, it’s important to research your keywords properly, to make sure you can properly relate to any topic that might do with your clients’ products.

  1. Writing

Proving your worth as Google Adwords Virtual Assistant is proving your worth as a persuasive marketing writer. Your goal is to convince people to click and therefore, buy. Spruce up your writing skills with this resource.

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