Be Like Steve Jobs! Product Launch Done Right

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If you want to be like Steve Jobs was in his prime, I don’t blame you. The guy had a knack of making everything he touched successful. You may be a PC and Android guy/gal but there is no denying that the years Steve Jobs was running the show at Apple brought them much success. A big part of that success was his ability to create a great Product Launch.

Need Help with your Product Launch?

Product Launch: The Steve Jobs Method!

You may not be a fan of Apple but you cannot deny their ability to launch a product, and guess who was behind all those ideas! All those images you saw on the news of people lining up for days to get the newest iPhone was the end result of months of work put into their product launch. As you will see from this blog post these turn outs don’t just happen they are orchestrated. Now without further-a-do we present the STEVE JOBS PRODUCT LAUNCH METHOD!

Make It Personal!

What broke Apple away from most Tech companies was its ability to make things personal, IBM was never able to achieve this. Think about it….. when IBM comes to mind what are your first thoughts? Probably a faceless corporation….Am I correct?

Whereas when you think of Apple, their products tend to make you think of your personal life and how their products will help you achieve your daily goals. Now that’s a product that you won’t easily let go! There’s a reason why we call the computer a Personal computer these days and that’s all thanks to the 1984 launch event of the Apple
Macintosh.

Surprise Them!

This may be one of the toughest areas of a Product Launch if you are a large corporation. Keeping things under wrap with so many individuals involved can be nearly impossible but essential. Not providing all the information to your new product before its launch event creates a cloud of mystery that will keep your product or service on the tip of the tongue of everyone interested in your industry. In other words, you’ll be the talk of the town.

The Rule of 3!

The number 3 is a powerful thing. According to Forbes Magazine, the number 3 is the most persuasive number in communications….. This of course is all due to our short term memories which are made to remember small amounts of information.

That is why having 3 key and strong points is important to your product launch. A perfect example of how Steve loved the power of 3 can be seen in the release of the iPod, iPhone and then iPad. The iPad storage also was available in 3 different sizes, 16, 32 and 64 GB. Coincidence…..I think not!

Hit Up The Press….Moderately!

Remember how I mentioned the element of surprise when it comes to the product…..Well you’re still going to want to spread some word of your product and what it can do for your customers. Look at it as if you are leaving a trail of crumbs leading up to your launch.

Make sure to hit up credible media sources that are leaders in reporting your industry and give them a few tidbits to sample to start generating some buzz of what’s to come.

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5 Secrets For The Perfect Product Launch

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Just so it’s clear this post will be focusing on the valuable steps you should take as a business owner to launch your product or service online. A product launch can be a bit tricky and you may find yourself running around in circles if you do not have a proper online strategy. We here at Up Automation felt it necessary to provide you with some insiders tips on 5 essentials that your online product launch will need in order to be successful.

Clickfunnels Virtual Assistant

Search Engine Optimization or better known as SEO

The first thing that comes to my mind when I think of the word “Online” is a website. Chances are the majority of people that may come into contact with your product online will expect you to have a home base and that home base is a website.
Like any home base you want to make sure that your website is properly organized and easily to locate. This is where SEO on your site comes into play. When creating a product launch you should consider having a product-specific landing page on your website. A properly designed landing page is more likely to convert potential buyers into customers.

Email Marketing

Email marketing has been around for quite some time but as of late it seems to be picking up steam again thanks to software platforms such as Infusionsoft. Email marketing allows you to provide specialized content to people who have started a business relationship with you, most likely by opting into one of your emailing lists or purchasing an item from you. Email marketing is a perfect tool for giving a sneak peek to a new product before you release it to the public.

Online Advertising

There’s no way around it. It takes money to make money in this world. I have heard of people who try to rely strictly on SEO and Social Media to get their product launch off the ground. I won’t tell you that they have all failed but the ones that have succeeded with this strategy found that it took a lot longer to reach their goals. The beauty of paid online advertising like Google Adwords is that it puts you in front of the right eyes almost immediately. Unlike SEO efforts and building out your Social Media audience paid online ads can get you up and running in no time.

Social Networks

Before you launch your new product you should have a built out audience in your social media networks. Hopefully a loyal band of customers that truly love and use your products or services. If you have this kind of following and don’t utilize it to promote your next best thing then I don’t know what to tell you. You need to capitalize on this and spread the word to all your networks. Don’t worry there are now some great platforms out there like Hootesuite that will allow you to manage all your platforms at once with just a few clicks.

Blogging

Who can forget the power of the written word, or in this case the typed. Don’t be afraid to reach out to bloggers to promote your new product or service. You’ll be surprised at how many followers some of the more serious bloggers can have. Reach out to bloggers that are involved in your field and put your product in their hand, for free of course. A positive review from some of these guys can be well worth the product or service you are providing.

So there you have it! These are the 5 essentials we cannot overlook when doing a product launch here at Up Automation. For more information on how we can help you through the process contact us for your free consultation!

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Launching a new Product? Then check out our Ultimate Product Launch list for future success

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Alright! This guy right here… IS ABOUT TO HOOK YOU UP! Well, Hook you up if you’re about to do a Product Launch. Let me guess, you have the perfect product or service which you want to share with the world but have no idea of how to get it in front of the right eyes.

Your product can be a game changer and it won’t matter one bit unless you know how to run a proper Product Launch, so as I promised below is a treasure chest of resources from videos to links to checklists that will get you front point a to point be with your Product Launch.

Links, Links and More Links!

So what are you getting here? Oh nothing JUST an Ultimate Guide chock full of successful strategies, plans, stats, tactics and a butt load of information. Don’t believe me then click on the link above or the image below and get ready to be blown away! product

Not the Reading Type?
If you’re anything like me, you like to absorb your information through videos and not the written word… Hey no worries, nothing wrong with that some of us are just a bit more visual than others. For those of you that prefer that route I’ve gone ahead and attached a video by the people at Ontraport on how to do a proper Product Launch.

Note: Fast forward to minute 3:30, There’s some weird technical issues going on with the recording the first few minutes, Come on Ontraport!!! Get your S%*t Together!

 

https://www.youtube.com/watch?v=g8jG-eB2ZPk

 

Are you the Analytical Type?

For those of you that just need to have everything in order and precise…. Don’t worry I haven’t forgotten about you. Click on the image below or the link above and get your hands on one of the most extensive Product Launch checklist the internet has to offer!
product-launch-checklist
If you find that a Product Launch is a little more than you can handle you may consider contacting us here at Up Automation for your free 30 minute consultation. We’d love to chat with you and see how we can help get your product in front of the right eyes!

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How To Get your Product Launch Virtual Assistant To Get the Buzz Rolling

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You’ve got your plan of attack leading put to your Product Launch. You’ve outlined the necessary pre-launch steps you need to take in order to make your Product Launch a booming success. You’ve even smartly delegated tasks to your Product Launch Virtual Assistant to make sure you have all your bases covered, in a professional an effective way.

So how do you use your Product Launch Virtual Assistant to create necessary buzz to bolster your Product Launch?

The reality is that it truly depends on the autonomy and direction they have as your Virtual Assistants. If you give them a decent amount of control, you can set them to follow any of the following suggestions. Whether you do all, or just one, creating buzz creates buyers and an interested audience.

  1. Create An Event

This doesn’t have to be even an in-person event. It can be online, and even a video release of the Product Launch. You can be creative. The idea is that the Product Launch Virtual Assistant creates a situation where people have to tune in during a certain time, or certain day, pre-launch or actual launch, to hear and observe something cool and exciting.

  1. Early Engagement

Your Product Launch Virtual Assistant should be creating opportunities for target audiences to familiarize themselves and interact with your product before it actually launches. This allows people to start talking about the product/service and the hype to build from within the community.

  1. Exclusive Looks

Provide an opportunity for target audiences to get look behind the scenes. This could be a look at how the product is made, or even about the company and/or founders. This creates a type of buzz that makes people feel ahead of the game and tuned in to up and coming products.

  1. Invitations

Product Launch Virtual Assistants can research and reach out to other companies who can support your product launch, inviting them to an exclusive opportunity. This can even be done with specific individuals who you know hold weight in the social media world.

  1. Milk Social Media

Social media is almost synonymous with “buzz.” If you milk every corner of your social media presence, it will make a huge impact and amplify the buzz around you Product Launch.

Whatever route you and your Product Launch Virtual Assistant decide to take, you can guarantee more buzz means more customers.

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The Tedious Made Easy: WordPress Virtual Assistant

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WordPress Virtual Assistant

Blogging is an incredibly valuable aspect of your business. As small business owners and entrepreneurs, you know how valuable quality and relevant content is for your company.

  1. It establishes you as an authority
  1. It helps build trust with your existing clients
  1. Helps climb and maintain SEO standing


Though we know it’s value, it’s almost impossible to stay on top of your blog while also managing all other aspects of your business. So, how do we address the problems of managing WordPress while juggling all other details? You use a WordPress Virtual Assistant.

Problems and Solutions

Problem: Finding relevant topics and keywords

You may like to write, but it’s hard to find time to research. Researching relevant topics and solid focus keywords is what transforms your blog from average to highly effective.

Solution: Spending time on this is definitely time consuming. It’s also tedious to come up with proper headlines and topics with the researched key words. WordPress Virtual Assistants work in this field, and will have a much easier time doing this. Plus, it’s what they are being paid to focus on, so it’s less overwhelming for them to wade through the research.
Continue reading “The Tedious Made Easy: WordPress Virtual Assistant”