Top 5 WordPress Task You Can Outsource to Your Virtual Assistant

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The other day while discussing how CMS platforms has made it easier for people to build out a website a colleague of mine said to me “Daniel… I don’t know where I’d be without my WordPress Virtual Assistant”.

Achieve perfect SEO folling these simple steps

Granted CMS platforms have opened up the possibility to construct your own website without the help of a professional but if you truly want to get the most out of your wordpress website then my recommendation is a WordPress Virtual Assistant.

I personally started my Virtual Assistant career working with clients who had WordPress sites that needed handling, so I can tell you without batting an eyelid…… the amount of time you save with a WordPress Virtual Assistant is irreplaceable!!! WordPress can be a bit challenging for those who are not fully trained in its platform. You can waste hours trying to do a task that a WordPress Virtual Assistant can bang out in minutes!

Below are 5 major tasks that you can outsource to your WordPress Virtual Assistant:

Search Engine Optimization

Search Engine Optimization or as it is better known SEO is the practice of setting up your website in a way that it is optimized for search engines such as Google. Google uses a certain algorithm that indicates whether or not your site is relevant and if it deserves to be in the number one position for certain keyword searches that pertain to your business. A trained WordPress Virtual Assistant can make sure that all your blog posts and website pages are properly optimized bettering your websites chances of being seen.

Content Creation

Content is king!!!! Don’t let anyone tell you either wise. Without content your website is nothing. No one will ever visit it……trust me! A WordPress Virtual Assistant can create a flow of regular blog posts to keep your audience engaged. You can also have them create videos, downloadable pdfs and infographics to spruce it up a bit.

Create a Dialogue

Think of your website as a way of communicating with your audience. Most people make the mistake of only talking but not listening when it comes to their website. Consider opening up your blogs comment section to the world to get feedback on your blog posts from your audience. This can be time consuming if you have a large follower…..In other words, The perfect tasks to send over to you WordPress Virtual Assistant.

Back Ups

Why go through all the trouble of building out your website if you don’t take the time to properly back it up. Hackers are everyway now a day. It’s better to be safe than sorry. Depending on the amount of new content you create for your site you can have your WordPress Virtual Assistant backup your site every week, 2 weeks or month.

Plug ins and Updates

You want to make sure your site is working at full capacity that’s why having your WordPress Virtual Assistant keep track of any Plug In or Site Updates is crucial. Have
them keep track of all updates in an excel document.

If you’re looking to get into WordPress but don’t feel your Tech skills are up to par then contact us today at Up Automation for your free 30 minute consultation!

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5 minute breakdown of how Google Adwords works

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So you’ve set aside a budget and have a new product or service you want to introduce to the world. Most likely you are considering using Google Adwords for all your advertising needs.

I remember when I launched my first home base business everyone and their mother referred me to Google Adwords but when I asked how Do I use it………….Complete Silence…….. or worse “oh you just pay Google, put in your info and Google takes care of the rest”.

Google Does Not Take Care of The Rest!

The reality is that Google Adwords is a hefty platform to navigate. Google is constantly coming out with new add ons making it tough on even the experts. A Google Adwords Virtual Assistant could help lighten the load but you would still be well off knowing the basics.

For those of you that are not keen on hiring a Google Adwords Virtual Assistant you may want to check out this 5 minute video to really understand the power that Google Adwords brings to the table.

 

 

If Google Adwords seems right for you, contact us at Up Automation for your free 30 minute consultation. Our team of Digital Marketers and Google Adwords Virtual Assistant will ensure that you get the most out of your Advertising campaigns.

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Top 5 Task Your Facebook Advertising Virtual Assistant can tackle

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If you’re a small business owner, most likely than not you have some type of Social Media presence when it comes to your company. Although Social Media is of great importance it can also be a double edge sword.

In a recent online survey of more than 460 businesses the numbers told a story in which Social Media was responsible for the mismanagement of time. Out of these businesses, 63 percent of proprietors and CEO’s said they spent anywhere between 1 and 5 hours a week on Social Media the other 37 percent are spending much more than that with some even topping 20 plus hours a week on Social Media.

So What’s The Solution?

It may be tough for some to let go of the Social Media reigns but the fact of the matter is, most small business owners would benefit from the hiring of a Facebook Advertising Virtual Assistant. Although Social Media is necessary for the success of your business your talents as a business owner can be put to better use. The fact is the majority of the time most business owners spend on Social Media is unproductive.

What can a Facebook Advertising Virtual Assistant do for me?

Where you may spend 20 hours a week on Social Media a Facebook Advertising Virtual Assistant can spend a mere few hours. The difference is simple, a Social Media VA is there to do a task where as you may be distracted by that cute little video of kittens. Below are a list of the top tasks you can outsource to your Facebook Advertising Virtual Assistant.

Researching and Creating Content:

In the world of Digital Marketing……. CONTENT IS KING! There is no way around that! With that being said…. Creating and researching great content can be time consuming. Your VA can do all the research necessary to see what is trending in your industry and then creating content in the forms of blogs, videos or memes to post on your Social Media accounts.

Audience Monitoring and Engagement:

A bad review or comment can mean disaster for a business. That’s why it is always a good idea to follow up on comments. You want your Social Media page to be personable. No one wants to feel like they are talking to an empty entity (such as a corporate business) they want to feel some type of human connection. That is why you need to stay on top on your Monitoring and Engagement with you audience.

Create Monthly Reports:

Analytics is important in order to succeed in business. If you don’t know where you stand you can never know where you need to shoot for. A VA can set goals for you and track the progress over the course of a certain campaign. Some examples of goals can be:

  • The increase of your facebook likes
  • Up your post engagements
  • Reach 10,000 people on your posts
  • Build awareness of Landing pages you may be promoting

Keeping You Up to Date:

Facebook and your business is always changing. Maybe there is a new update to Facebook or maybe you changed addresses or maybe you changed your logo and all the banners on your Facebook account need to be changed, either way it is a good idea to have a VA on hand to make changes to your Social Media Profiles and keep your audience in the loop.

Facebook Ads:

If you don’t know what you’re doing using Facebook ads can be like throwing money down the drain. I always recommend using someone that has solid experience with Facebook ads. You’ll want to choose a Facebook Advertising Virtual Assistant that has ran different campaigns (selling an e-book, promoting a membership site, boosting posts, etc. Using a skilled VA can up your ROI making for more money in your pocket.

If you’d like to learn more about our Facebook Advertising Virtual Assistant services contact us today at Up Automation for your free 30 minute consultation.

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Keep track of your progress with our top 4 WordPress Statistic plug-ins

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You or your WordPress Virtual Assistant can spend days or even weeks building out the perfect website on the CMS WordPress but what’s the point if you can’t keep track of the activities taking place on it. The key to any successful business is data. Good data tracking allows you to analyze where things are working and where things need to be changed.

While most people swear by Google Analytics there are simpler and more efficient ways of getting you data. In this blog post we will be discussing the top 4 Statistic Plug Ins that you or your WordPress Virtual Assistant should be Installing today!

Jetpack by WordPress:

By far one of the most jam packed Stats plug ins that WordPress has to offer. This plug in is exclusively for WordPress Users and gives them vital information such as:

  • Daily Users
  • Visitors
  • Mobile Visitors
  • Customization
  • Tools
  • Traffic
  • And so much more!

Along with stats it provides tools to allow you to receive spam free comments, notifications, allows for social sharing, etc. Jetpack also provides some security to your site providing sites such as Akismet, Single Sign On and Jetpack Monitor. I guess you can say you get a whole lot more than just stats with this Plug In.

Google Analyticator:

Just add a little bit of JavaScript code and viola!!! Google Analytics is now logged into your website. With this Plug In Data appears easily on your administrative page as well as in your blogs.

Advanced Blog Metrics:

What’s the first thing everyone wants to know about their blog? That’s right is anyone visiting! If your website is a blog or you will have a blog on your business site then you cannot miss out on installing this Plug In. It is essential… I
REPEAT…..Essential!

This simple little plug in allows you to track your progress with features like:

  • Tells you the best time to release your post to your audience
  • Tells you how many comments you received in a day
  • Shows when you are receiving the most comments on your posts
  • Words per posts
  • Number of posts
  • You daily average number of posts
  • Average comments per post

With this plug in you will be sure to up your blogging game to the next level.

WP Statistics:

Simplistic yet a old goodie of mine. The WP Statistics plug in may be my favorite. It’s simple and to the point, has a great dashboard which shows you all the major stats you need to know such as:

  • Where traffic is coming from
  • Ip addresses
  • Top 10 pages visited
  • OS Used
  • Desktop or Mobile Used
  • Live updates on how many people are on the site
  • Pages which are getting the most hits
  • Updates to the GeoIp Database

When it comes to this simple task and other more complicated ones the use of a WordPress Virtual Assistant can come in handy. If you’d like to learn more on how Up Automation can help you contact us today for your free 30 minute consultation!

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Top 4 Digital Marketing Specialist that you should be following!

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Unless you’re a Digital Marketing Virtual Assistant you more than likely have not heard of these renowned Digital Marketers. In this post I will be showcasing a few marketers who I feel are on top of their game.

If you are new to Digital Marketing or are looking to hire a Digital Marketing Virtual Assistant you may want to familiarize yourself with these guys and start seeing what they do in order to be successful. In this piece I will be concentrating on 4 fields, Content Marketing, SEO, Social Media and Analytics experts.

SEO: Rand Fishkin

Our first runner is up Rand Fishkin. So who is Rand? Oh nobody…..just the CEO of the company MOZ an online software company that focuses on online marketing. Rand is also the co-author of 2 SEO books. If you start following Rand you will come to realize as I did that he has a very in depth technical knowledge of SEO and the best practices you can do to optimize you site.

Rand is a blogger at heart and comes across as a great storyteller even when he is writing about technical things such as SEO strategy, Google updates or Canonicalization. Start following him today!

Content Marketing: Jon Morrow

Jon pretty much can do it all. An expert in many fields (writer, programming, marketing and expert speaker) Jon has found the time to become one of the best bloggers in the field. He is the founder of Boost Blog Traffic.

Jon has developed the perfect relationships with his audience. He has a knack of getting right to heart of his audiences problems. Jon’s ability to write beautifully and truelly understand what his audience wants has gained him a wide following.

Social Media: Jeff Bullas

Do not underestimate the power of Social Media. If done correctly you can have a large group of followers in no time. With over 490,000 followers on Twitter Jeff Bullas is no lightweight. Jeff Bullas is a SMM blogger, Digital Strategist and bestselling author just to name a few things!

One of his biggest accomplishments was being ranked number 8 by Forbes magazine in the “World’s Top 40 Social Marketing Talent” in 2014. He was also voted number 1 “Content Marketing Influencer Globally” in 2014 by Forbes magazine. If you are not looking to spend much on a SEM campaign then consider checking out Jeff’s blog posts. They touch on relying on organic tactics in order to gain leads as opposed to paying for them.

If you’re looking into hiring a Digital Marketing Virtual Assistant contact us here at Up Automation for your free 30 minute consultation. We’ll make sure to get your business to the next level.

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