Content Marketing! Sounds complicated right? Truth be told the idea behind content marketing is quite simple. If you need to point a finger at it and define it………
Content Marketing = The intersection of Advertising and Publishing
That’s it! But there’s more to it than that. If you really want to extract the most from your Content Marketing you need to follow the holy grail of formulas:
Content Marketing Formula:
- Great Content = Audience
- Audience = Advertising
- Poor Content = No Audience
- No Audience = No Advertising
Once you have an understanding of this formula you will realize that the backbone of any Content Marketing campaign is the Content itself.
So where does media play a role?
Media is anything that aggregates the attention of a definable market segment into a specific location at a predictable time.
Once you have in mind the topic of your content you can start deciding on what type of media you want to use to deliver your message. Video, Blogging or Audio are great examples of Media outlets.
How creating a Customer Avatar will help Your Content Marketing Campaign:
Just like any other business getting to know your customer is key for success. Before going off and creating your content you’ll want to develop the perfect Customer Avatar. Get into your customers head and really think about what they want to hear, see and read about. If you are able to create content that will connect with your audience half the battle is won.
What Content Technology is Out There?
Think of creating content as going to war. You’re going to want to arm yourself with the very best ammunition to ensure your success. Content marketing has come a long way in the last 10 years. Some of the most popular Technology Content Marketers arm themselves with are:
- Email Service Provider
- Video Camera
- Webinar Software
- Image Editing Software
- Screen-casting Software
- Screen-capture Software
So what are you waiting for? Get into your ideal customers head and provide them with the information they want and need today![/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_post_nav admin_label=”Blog Navigation Section – Do Not Touch” saved_tabs=”all” global_module=”116279″ in_same_term=”off” hide_prev=”off” hide_next=”off” prev_text=”Previous Tip” next_text=”Next Tip” title_font=”Montserrat|on||on|” title_font_size=”20px” use_border_color=”off” border_color=”#000000″ border_style=”solid” /][/et_pb_column][/et_pb_row][/et_pb_section]