Looking to Attract More Clients? Learn the Fundamentals of PPC Advertising

by | Mar 20, 2017 | Pay-Per-Click Advertising

Whether you’re looking to hire a Google Adwords Virtual Assistant or go at in on your own take a minute and check out this blog post on the fundamentals of what PPC Advertising is all about. Before going any deeper we’ll need to define what exactly is PPC?

So What is PPC?

First and foremost PPC stands for Pay-Per-Click. It is a well established and tested Internet Marketing Model in which advertisers (anywhere from large corporations to small home businesses) pay a fee every time their ad is clicked.

Where as in past advertisers paid large sums of money to display their ads in newspapers, magazines or television to a large number of uninterested individuals, a PPC campaign allows you to put your product and services in front of eyes that are interested!

One of the largest and most successful options for PPC is Google Adwords. Google Adwords shows your ads to individuals that are searching for particular keywords that relate to your product or services.

How Can Google Adwords Help Your Business?

It’s simple really. Every business no matter what industry you’re in has specific keywords that describe the products and services that are offered. Using Google Adwords will make your business visible to people who are searching for your product or services online. It really is that simple. Want to get in front of the right eyes? Then a PPC campaign through the use of Google Adwords is essential. Don’t believe me? Ask a Google Adwords Virtual Assistant and see.

Now, I wouldn’t recommend anyone just jump into using Google Adwords. The power that Google Adwords provides comes at a cost. Google Adwords can be a bit difficult to manage, there is a lot of information to learn. The majority of small business owners just don’t have the time to dedicate to educating themselves in this field. This is where a Google Adwords Virtual Assistant comes in handy.

If budget is a concern a Google Adwords Virtual Assistant can be an excellent investment. A poorly managed Adwords campaign can cost you thousands of dollars. This is not an exaggeration folks. Years ago when Google Adwords was becoming big I knew of 2 individuals who had royally messed up their Google Adwords setup literally costing them hundreds of dollars over night.

Don’t Underestimate The Importance of Keyword Research!

Notice how I’ve mentioned keywords a few times throughout this blog post? There’s a reason! It is very important and not something you want to take on lightly. Your whole PPC campaign revolves around proper keywords that really get to the core of what your business is all about. Your keywords should be relevant, exhaustive and expansive. Meaning your list is not done once you make your first list. You need to constantly go back to that list and dig deeper, creating new keywords and some creative long tailed keywords.

If this all seems like a bit out of your comfort zone you may consider hiring a Google Adwords Virtual Assistant. Contact us today at Up Automation to learn more about our Digital Marketing Services!

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