[et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title – DO NOT TOUCH” saved_tabs=”all” global_module=”116280″ title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”off” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_font_size=”35px” meta_font_size=”16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” custom_width_percent=”65%” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

If you’re looking to run a new product launch on services or a product that your business has you might consider becoming certified in Google adwords or better yet hiring a Google Adwords Virtual Assistant. I myself received my certification a few months back and can tell you that although the process seems easy it is time consuming.

So Much Information!

I don’t regret getting certified, even if I were to someday hire a Google Adwords Virtual Assistant I feel it necessary to know the basics. All in all the process took me about a week of steady studying and test taking. May not seem like much to some but if you are running a fulltime business the process can take its toll on you.

So What Are The Steps?

Before anything else you need to sign up for the Google Partners account in order to access the Adwords exams. This is very important since this is where you will have your certification sent to. Currently there are 6 exams available (don’t worry you won’t have to take all of them to get certified).

The 6 exams available are:

In order to get certified you must pass 2 of the adwords certification exams. The Adwords Fundamental exam is mandatory; it covers the basics as well as some intermediate concepts which come in handy when creating your adwords campaigns. It also shows you the best practices on managing and optimizing your campaigns for best performance.

Once you have passed the Adwords Fundamental exam you are free to choose any of the remaining six as your second exam. I personally went with the Mobile Advertising exam since Mobile has become such a major part of our everyday lives.

Give Me Those Study Guides!

Although I was already using Adwords before I took the exam I must say the exam study guides that Google provides are indispensible. I doubt I would have passed these exams without hitting the books. Check out the links below for each exams study guide:

  • Adwords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising

Needed Scores and Time Limits

Keep in mind that you cannot take the exams over and over again back to back if you fail. There is a 7 day waiting period to retake an exam. Just to give you an idea of how long this process can take if you haven’t fully studied…… A colleague of mine (granted he isn’t a Digital Marketer) took over a month because he kept failing and having to wait 7 days to retake and then fail again.

Note: Yet another reason to hire a Google Adwords Virtual Assistant.

table

If you’d like to learn more on how Up Automation can help you with your Google Adwords campaign feel free to contact us for your free consultation and learn more about our Google Adwords Virtual Assistant services.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_post_nav admin_label=”Blog Navigation Section – Do Not Touch” saved_tabs=”all” global_module=”116279″ in_same_term=”off” hide_prev=”off” hide_next=”off” prev_text=”Previous Tip” next_text=”Next Tip” title_font=”Montserrat|on||on|” title_font_size=”20px” use_border_color=”off” border_color=”#000000″ border_style=”solid” /][/et_pb_column][/et_pb_row][/et_pb_section]

Leave a Reply

Your email address will not be published.