- Computer Skills/Typing
This is super basic, but sort of the bottom line of any Virtual Assistant, but especiallY Digital Marketing. Digital Marketing requires a solid understanding of software and technology so that you can navigate the tasks quickly and smoothly. Make sure you are strong at this before you start building more skills — it will save you so much time and frustration!
- Time Management
As a Digital Marketing Virtual Assistant, you generally are need to stay on top of multiple campaigns and programs. Without proper time mangagent, you will feel forever drowned by all the tasks.
- Strong Client Relationships
As Digital Marketing Virtual Assistant, there is always work to be done with clients. If you craft a strong relationship with your clients (collaborating and effectively communicating), you will find that they will keep coming back to you for more work.
- SEO Content Writing
Even if you are just starting out in the world of SEO, it’s great to keep building this skill. DO the research for effective keywords, know how to craft a proper SEO blog or content piece. Digital Marketing is about exposure, so the sharper the SEO, the stronger the exposure, and the better your reputation.
- Google Analytics
Google Analytics if free and a crucial component of Digital Marketing. Know how to observe an monitor site traffic. But also master how to schedule weekly and monthly metics and repots.
- Logo Deseign
- Creating Landing Pages
- Audio & Video Editing
- Administrative skills (Organizing and sorting daily information: emails, customer details, etc)
- Data and Report Making
Don’t forget, Digital Marketing isn’t all tech savvy. It’s also about a good eye and good design. A strong, catchy logo or ad shows how capable you are as a Digital Marketing Virtual Assistant.
Similar to design, but also incorporates a sales and marketing perspective. For anybody visiting your site, this is the first thing they see, so it has to be immediately effective and catch attention and lead them to the next step.
Many digital marketing techinques make use of the powerful world of Social Media. Most are already familiar with how to navigate these platforms, however as a Virtual Assistant, you should know how to edit content that isn’t just text. Audio and Video are a huge part of Digital Marketing.
Don’t forget another basic skill. You should be able to manage administrative tasks while also working on the Digital Marketing aspect of your job.
Data is numbers. Numbers don’t help unless they are organized to make sense. You should know how to convert numbers into reports such as graphs and other forms of representing data.
So, master your skills, and you’ll master the job market as a Digital Marketing Virtual Assistant!