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Unless you have been living under a rock for the last few years you know the power that Facebook can bring to any business. When you consider that in the third quarter of 2016 Facebook had 1.79 billion (yes Billion!) active users it’s easy to see how a properly used Facebook page can bring success to your business. Now mix in the power of ClickFunnels with Facebook and were talking a home run here when it comes to lead development!

Combine the Power of ClickFunnels with Facebook

 

A Quick Rundown About ClickFunnels

Many individuals are claiming the death of the website with the introduction of ClickFunnels. ClickFunnels is a software/platform that allows you to design and create sales pages/landing pages. The platform allows you to manage your entire sales funnel. ClickFunnels has a wide variety of funnels to choose from. Some examples are the Opt-in Lead Capture Funnel, The Sales Funnel, and The Webinar Funnel.

With this incredible tool you can now create spectacular sales funnels that will optimize your efforts. This will directly lead to more qualified leads which will lead to more customers. Seeing the success that ClickFunnels has had, Facebook has now integrated their services unto their platform. You can now add the power of ClickFunnels to the powerhouse that is Facebook! In order to get started check out this how to video offered up by ClickFunnels themselves!

For those of you interested in using ClickFunnels for your business you may consider the use of a ClickFunnels Virtual Assistant. A ClickFunnels Virtual Assistant can ensure that your money is spent wisely and your campaigns are set up properly. For more information contact us at Up Automation for your free 30 minute consultation.

New leads in 3 months!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_post_nav admin_label=”Blog Navigation Section – Do Not Touch” saved_tabs=”all” global_module=”116279″ in_same_term=”off” hide_prev=”off” hide_next=”off” prev_text=”Previous Tip” next_text=”Next Tip” title_font=”Montserrat|on||on|” title_font_size=”20px” use_border_color=”off” border_color=”#000000″ border_style=”solid” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_image=”http://upautomation.com/wp-content/uploads/2017/03/abstractbackground50.png” transparent_background=”off” background_color=”#fcec41″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px|0px|0px” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” global_module=”116292″][et_pb_row admin_label=”Row” global_parent=”116292″ make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|55px|0px|55px” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title – DO NOT TOUCH” saved_tabs=”all” global_module=”116280″ title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”off” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_font_size=”35px” meta_font_size=”16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” custom_width_percent=”65%” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]

For our next series, we want to turn you into an email marketing MASTER — someone who can help any organization achieve their goals by creating and deploying a winning email strategy.

But why Email?

  • Email is the channel generating the highest ROI for marketers. [Venture Beat]
  • Email marketing yields an average 4,300% ROI for businesses in the USA.
  • For every $1 spent on email marketing, the average Return of Investment (ROI) is $44.25. [Exact Target]

Email Marketing
This Email Marketing series is broken down into 7 installments

1. The role of email marketing
– How we should determine where to start our email efforts.

2. Creating the perfect promotional calendar
– To ensure a perfect mix of content and promotions.
– Leveraging this asset to make as much money as possible without sending too many emails.

3. Email campaign creation
– Types of campaigns; when to deploy them.
– Storyboarding; writing subject lines.

4. Email copywriting and design
– 4 magic questions to write the emails for us.
– Crafting the email message.

5. Optimizing opens and clicks

6. Tracking and measuring results
– What to do with our data.

7. Email deliverability

So without further ado:

THE ROLE OF EMAIL MARKETING

Email marketing should be used for:

  • Branding
  • Referrals
  • Retention
  • Engagement
  • Acquisition
  • Reactivation
  • Direct sales
  • Generate traffic

But how do we know where to focus our email efforts?

Find an initial process for generating prospects and for converting prospects from leads to buyers. First leverage what’s already working to craft your email messaging.

Customer Journey:
– Is the core of all marketing and sales.
– Taking someone from unaware to a promoter.
– Understanding what levers to pull to do that.

But Email is more than any other core discipline of digital marketing – it has the ability to speed up the movement through the different steps of the Customer Journey.

Journey Steps:
1) Become aware of you or your brand before they can do anything.
2) Subscribe – a passing of contact information.
3) Convert
4) Engage
5) Excite
6) Ascend to a multi-buyer
7) Advocate – say nice things about you; come to your defense.
8) Promote – we create a loyal group of promoters who are unpaid.

Email has the ability to expedite the journey of the client more than any other channel – e.g., paid traffic, content creation, blogging, video marketing – because we know the positive last action the customer took.

With leverage technology or manual pulls in emailing you can understand subscriber data information to determine how quickly this person is ascending through the journey:

  • What have they done?
  • Where did they get stuck in your customer journey?
  • How can you give them a nudge, leveraging email, to move them to the next critical and pivotal step – taking them from stranger to promoter.

UNDERSTANDING THE THREE DIFFERENT TYPES OF EMAIL – part 1

However, don’t just go sending out thousands of frivolous emails! TO most efficiently assist your customers advancement, there are three various types of emails you can use for that proper nudge.

All emails fall into these three categories:

1) Transactional
2) Relational – content
3) Promotional

1) Transactional Emails
According to the Experian Email Benchmark Report, the average revenue per transactional email is 2X – 5X higher than standard bulk email. Transactional types of emails follow into the following types:

– Access to digital information
o Digital products
o Setting appointments
o Sending coupons
o Email reminders of purchases

– Purchase Receipts

– Shipping Notifications:
o Peeps are most excited at these 2 points in the buying process.
o Likely to purchase additional stuff at this time.

– Account Creation:
o Online membership sites or SAS companies (anything that requires account creation)
o Reaffirms the decision
o Keeps them excited
o Asks them to ascend

– Return Confirmations:

o Most peeps ignore these – something negative has happened. Not happy with item and asked for money back.
o However, it’s a perfect example of quality Social Listening
o If honoring a return policy, use this to market.
– Perfect time to make another offer to ascend OR
– Re-engage in your Customer Journey. Don’t let the journey stop.

– Support Tickets

– Password Reminders

– Unsubscribe Confirmation:
o In compliance with CANN-Spam Act, confirm they’ve been unsubscribed. Give them additional ways to communicate with you and your brand:
o “Not an email person? Connect with us on FB, YT” (wherever your brand lives and your customers spend the most time).
o Bring them back to engage with you on another property to hopefully someday welcome them back into your email database.

2) RELATIONAL EMAILS

Relational emails follow through on the promise that you made to your subscriber. It’s not just new content.

Types:

– New Subscriber Welcome (most important relational email)

Lead Magnet Delivery

– Newsletters | Blog Articles:
o Value in advance; gives a reason to trust you.
o Free content.
o Gets them excited about something you may talk about later: ascend them from ungated, free content to paid premium content.
o Create awareness of a problem for which you have the solution.

– Webinar Confirmation:
o Following up is relational.
o Be aware of what these emails are saying, or you may be stopping the customer’s journey vs. ascending them.

– Surveys | Review Requests

– Social Updates
o If you’re excited about the update, it’s your job to let your email list know that you are – using email.

– Contest Announcements
– Referral Requests

3) PROMOTIONAL EMAILS

Promotional emails aren’t as hokey as they’ve been made out to be. According to the Direct Marketing Association,66% of consumers have made a purchase online as a direct result of an email marketing message.

Types:

– Promotional Content
o Providing value first AND teeing up a sale.
o A campaign relevant to the content you sent out.

– New Lead Magnets – free, gated value:
o Case Studies
o Podcasts
o Anything you request an action to receive.

– Sale Announcements
– New Product Release
– Webinar Announcement
– Event Announcement
– Trial Offers
– Upgrade Offers

UNDERSTANDING THE THREE DIFFERENT TYPES OF EMAIL – part 2

Now that you know the style breakdown, let’s identify the goal and the secondary benefit each email type can have in your business.

1) TRANSACTIONAL

– Primary goal: Customer Service: delivering what the customer requested:
o Order confirmation
o Invoice
o Shipping confirmation

– Increase Brand Awareness
o Use correct social sharing; allows them to connect with your brand outside of the channel they already connected with – email.
o A small % of your email list is connecting with you on social media.
o Begin engaging with them in a place where they are already engaging, without you.

Lead Generation
o Ask for a referral.
o Share with your social network or a certain friend: “hey, I just did this and you should, too.”

– Loyalty and Retention

– Engagement and Nurturing
o Link them to your best content.

Sales and Upsells
o You need to view what the big brands are doing and copy.

2) RELATIONAL

– Primary Goal: Increase Engagement and Nurture List

– Brand Awareness: huge secondary benefit, especially free, ungated content, which is the highest number of social shares.
o Send consistent emails of real value and something subscribers want and are interested in…
o Through micro pockets of authority and influence that your subscribers have with their followers, friends and family.

– Lead Generation
o You’re sending free stuff, which should lead into a campaign to make a sale.
o That initial point in the customer journey after the customer becomes aware to now they are a subscriber.
o Focus on ways to add additional sharing and lead capture elements to your relational emails.

– Retention and Loyalty
o If you’re adding value by sending your best content to loyal subscribers – adding value in exchange for nothing – then they’ll continue to buy from you.

– Sales and Upsells
o Use content to generate sales, upsells and cross sells.

3) PROMOTIONAL

– Primary Goal: Sales, Upsells and Cross Sells

– Lead Generation
o Add tweets and social share icons.
o Leveraging promotional emails to do paid email drops (to other peep’s lists).

– Retention and Loyalty
o Purchasing multiple products -> moving down the path to become a brand ambassador.

– Engagement and Nurturing
o Happens when entering the value loop: you’re sending emails, and they’re opening, clicking, and buying.
o Providing equal to or better than in value what I’m asking for in return.

TWO SEND TYPES

There are only 2 ways to trigger a send to your email list:

1) Broadcast – to all subscribers or specific segments of the subscribers. Generally promotions and newsletters.
2) Triggered mail – happens automatically for a very specific action.
o Your subscriber does something to trigger another email to go out.
o Just because you can trigger something, doesn’t mean you should.

THE DUO OF EMAIL MARKETING AND LIST BUILDING

Building out your email list and optimizing your email marketing efforts go hand in hand. Most businesses are mistaken when they believe that you can monetize social media be just having an extensive customer list.

However, most marketers focus on growing their email list, and spend very little thought or effort on how they’re going to make money from that list once that have it.

As a business, your job is to:

– Add value and monetize that email list.
– Continue to email that list. If you don’t, it dies. The engagement goes away.

– Strategize and email well. The first time you email them it will be interruptive, intrusive, and a is a much higher probability of marking you as spam and unsubscribe.

But, your #1 priority: determine how you will monetize a new lead (or subscriber) once you have it.

Consider these two two big mistakes most marketers make when building email lists:

Mistake #1: Fail to follow up with new subscribers.

Mistake #2: Send the exact same email to everyone on their list. Refresh your memory of Value First marketing if you have not yet already!
But we’re just getting started. In the installments to come, we will explore the world of Email Mastery to make sure you’re doing what you can do optimize your business revenue.

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