Top 3 Digital Marketing Tasks
Digital Marketing can be a “mysterious creature” for many small business owners. If you take a good look at Digital Marketing you’ll notice that there are many fields that one needs to be familiar with in order to get the most out of your Digital Marketing efforts when it comes to your business. For novices I like to strongly recommend a Digital Marketing Virtual Assistant when diving into the vast world of Digital Marketing.
Think SEO and SEM. Search Marketing refers to attracting traffic (ideally qualified traffic) and increasing your online reach on major search engines such as Google and Bing. Besides optimizing your websites through the use of SEO you can also concentrate on SEM which is the act of buying traffic from search engines. A perfect example of SEM is Google Adwords.
This is a major area where a Digital Marketing Virtual Assistant can come in handy. If not done properly SEO can be time consuming and SEM can be expensive. You’ll definitely want an experienced Digital Marketing Virtual Assistant by your side.
An experienced Digital Marketing Virtual Assistant should be very familiar with Email Marketing platforms such as Mailchimp and Constant Contact (just to name a few). Email Marketing campaigns are essential to boosting your relationship with your customers.
A properly managed Email campaign will provide your customers and potential clients with valuable information, upcoming specials and new products and services you are providing. A Digital Marketing Virtual Assistant will be able to get your message out to your followers!
Social Media Marketing
If you’re not using Social Media to build your online and physical presence then I don’t know what to tell you. It may be too late for you already! No just kidding, but you should consider kicking it into gear when it comes to your Social Media Efforts.
Contrary to what many believe….having an online presence is not just adding a few memes and comments a week on your business Facebook page. You need to consider the quality of the content that you are creating and curating. Another major point is engagement, make sure to properly manage your online community. Let people know that their comments are being heard and answered. This is where a Digital Marketing Virtual Assistant really comes in handy!
Note: Major Tip! Do not use an auto responders when trying to build out your audience online or when trying to build trust with your audience. Trust me… people notice when a response is not unique.
If you’re looking to ramp up your Digital Marketing efforts then contact us today at Up Automation for your free 30 minute consultation to discuss our Digital Marketing Virtual Assistant services.