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I can just imagine how excited you must be if you are thinking of venturing into your first Social Media Ads Campaign. When I ran my first campaign ever on Facebook I was already thinking of the thousands and thousands of dollars that were going to flood into my bank account! If you’ve hired a Facebook Advertising Virtual Assistant chances are they are spending less time day dreaming and more time analyzing your company and figuring out how they will be connecting with your audience.

That’s a good thing! Any Facebook Advertising Virtual Assistant will tell you that a properly set up ads campaign is the key to success. A lot of research goes into creating an ad campaign that successfully connects with your desired audience.

In this blog post we will be going over a couple of pros and cons that you and your Facebook Advertising Virtual Assistant should consider before investing your time and money into your new Ad Campaign.

Facebook Ad Campaign: Pros

  1. You Get to Cast a Wide Net!
  2. I don’t know if you are aware of this but as of the 3rd quarter of 2016 Facebook had around 1.79 billion monthly active users, YES you read that correctly BILLION! With that many people logged in you have a much better opportunity of putting your product or service in front of the right pair of eyes. Using Facebook allows you to do just that!

  1. Targeting Audience is Awesome!
  2. The idea here is to spend your budget wisely and that’s what using a targeted audience allows you to do. Let’s say your ideal customer is a stay at home mother in the 25 to 45 age range who lives in Northern California….Well with targeting you can ensure that you pinpoint the profile of your ideal customer!

  1. If Done Right it Can be Inexpensive!
  2. This falls under targeting. When you target the proper audience you are spending your money wisely. You are showing your product or service to an audience that is more likely to purchase from you, at the end of the day this improves your ROI! I have personally run campaigns that cost me 3 dollars a day, not bad when you consider what those 3 dollars brings me in sales!

Facebook Ad Campaign – Cons

I can assure you I am not in any way affiliated with Facebook, I say this because I honestly do not have anything negative to say about Facebook Ads. The only thing I can come up with is that you will have to spend money to make money but that’s to be said about any business. Where 3 dollars a day isn’t much, for other businesses they may find it tough to invest 100 dollars a month on paid advertising. To those businesses I recommend cutting back on more traditional outlets such as Flyers and Newspaper ads that really don’t have a great ROI and concentrating your advertising efforts on a Social Platform such as Facebook.

If you’re considering revamping your advertising efforts then contact us today at Up Automation for your free 30 minute consultation on our Facebook Advertising Virtual Assistant Services today!

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