Before going into how Google Forms and B2B Linkedin Lead Generation go hand in hand there’s one important question you need to ask yourself…

What exactly is B2B Marketing?

To put it simply…B2B Marketing run on the same basic principles as consumer marketing with one main difference.

For the most part, consumers are based on criteria’s like, price, popularity, status and personal emotional triggers whereas businesses are really only concerned with pricing and the profit potential your product or service can bring them.

B2B Lead Generation has a new face…

With the introduction of technology B2B marketing has taken a big turn. Our way of communicating with businesses has changed dramatically.

One of the hottest new trends is B2B LinkedIn Lead Generation. When done correctly you can expect to develop long lasting and beneficial relationships with business owners.

So how exactly does Google Form help out with B2B LinkedIn Lead Generation?

Simple! Good business connections come down to knowing a business’s “w’s”!

Who are they? What are their business goals? Where do they see themselves in 5 years? When will they be ready to take the next step? and Why are they in the industry that they’re in ?

These are all great questions you can ask using Google Forms which will solidify your bond with a business.

Asking businesses to fill out a form is an excellent way of generating leads and keeping you informed of your customer’s needs. It’s for that reason that I decided to share this neat video I found online!


If you’re looking to break into the world of B2B LinkedIn Lead Generation but aren’t sure of how to get the ball rolling then reach out to us at Up Automation today and get your business on the right map!

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