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Getting Started – Know Your Foundations!

You’ve set up your page, your ad is looking sharp and your copy reads like a Shakespearean sonnet but somehow the traffic to your page is still leaving a lot to be desired and your product launch is just not getting the attention it deserves from your desired clientele.

What went wrong? What are you missing? Where is everybody?! Worry not, in our four part installment we will guide you step by step through the “Dos” and “Don’ts” of a successful Facebook advertising campaign. If at the end you are not yet confident in how to do it yourself then you may want to consider a Facebook Advertising Virtual Assistant or better yet consider joining our 6 month DIY Digital Marketing Implementation Coaching Program. For a free consultation contact us today!

Schedule a Free DIY #DigitalMarketing Implementation Coaching Session Today! @upautomation

Let’s get started! – Get Your Virtual Ducks in a Row

As the king from Alice in Wonderland once said, it is good to begin at the beginning. So before you can go any further, make sure that your lead magnet and your landing page are all set and ready to help you with the traffic your ad will generate. This is crucial!

If you don’t know how to do that just yet or are simply not confident if what you have set up works, you can always employ the helpful services of a Digital Marketing Virtual Assistant to get you set up and ready to have something to run this ad campaign to.

The Execution Plan we will be diving into today is all about running your Facebook traffic to a lead magnet to generate leads and sales for your business. If all is done well, then traffic goes directly to your landing page where the visitor is asked to opt in for something of value in exchange for their contact information (did someone say lead magnet).

It is important to remember that while some traffic will be people who may have already heard of your company, product or service, the majority will be people who are just getting familiar with your brand.

So while our primary goal is to gather as much contact information as possible, it will not happen unless you are offering your visitors a thing of interest and value in exchange. The more in-tune you are with your customer-base needs, the better offers you can provide to them and the larger your traffic will be.

Want to Win? Go Back to Basics.

Many people pride themselves on being the masters of paid traffic and setting up ad campaigns but they often miss a very important part! And that is the basics. If you do not know the basics of an ad campaign, there is a good chance that you will fail.

Advertise what you mean.

For example, imagine that you are invited to a party. The invitation says it’s a graduation party but when you arrive, it is in fact a baby shower. You would feel confused to say the least. Take it a step further, you receive a card for your birthday but when you open it, the card is wishing for you to get well soon and the gift is wrapped in jolly red and green Christmas wrapping paper. You see the problem here?

Parties and ad campaigns are very much alike. Think of an ad campaign with different elements as different aspects of a party. Unfortunately many companies are creating an essentially misleading experience for their customers with badly thought out ad campaigns.

People don’t just robotically click on ads and opt in to buy. Social platforms, such as Facebook, are just like the real world and your ad is the party. How does your gift/invitation look to your audience, will it resonate with them? Can they identify with what you are presenting to them? These are questions you should be asking yourself when developing you ads.

Your “party” has to reflect what the “invitation” has invited them to celebrate. If you keep the party analogy in mind while creating your ad campaign you will have a better chance of succeeding because online relationships are just as strong as face to face interactions.

Welcome to the party – Psychology of Good Advertisement.

How you present your ad and your landing page is crucial to ensuring that your traffic doesn’t flow past your special offers without actually sticking around to interact more with your page and ultimately leaving the information you desire from them.

If you are still new to the digital marketing, using such services as a ClickFunnels Virtual Assistant and a Digital Marketing Virtual Assistant can help you be well on your way with your product launch or simply contribute to your Facebook advertisement. For those of you really looking to step up your game take advantage of this Ultimate Marketing Shortcut!

Take advantage of this Ultimate Marketing Shortcut

So…..We’ve talked about your ad campaign being very much akin to a party and its various elements. So how do we break that down? Let’s take a look:

Offer (the present)

The lead magnet that you will give people initially in your ad and on your landing page is your present. If you don’t have the right offer/present, none of it matters because it’s not something that people want so they will move on without even visiting your landing page

Copy (the card)

Is the written message that actually speaks to people. If you’re not using the right Copy to talk about how awesome the offer is and to really speak to your audience in a way that they can connect with using the language and terms and the grade levels they understand, calling out their trigger points and talking about the benefits, it’s going to fail because they are not going to see how great your offer is as your copy doesn’t depict it.

Creative (the wrapping paper)

If you don’t “wrap” your ad (the image, the video, whatever you are using as your visual representation), if it doesn’t depict the magnitude of your offer, along with the Copy, then your ad isn’t going to work. A lot of people are wrapping their ads, they are using images or videos that are speaking to the wrong audience which doesn’t care about the offer at all. And it’s failing because the “wrapping paper” isn’t resonating with what the offer is.

Ad Scent (invitation and party)

A lot of people are running ads that are totally different from the landing page that people click over from to see more. The design elements are different, the Copy and the offer is different. That creates a poor Ad Scent. The companies are failing because the customers get enticed by this beautiful ad campaign but when they click over, the landing page is not in harmony with the ad, they are put off and move on.

Targeting (if you’ve invited only kids to an adult party)

Targeting is so important, Once you build an ad campaign, you have to put it in front of the right people and most people are targeting too broad or even completely wrong audience. Imagine if you put on a lavish evening with a jazz band, candle-lit dinner served by upscale waiters and food that requires 3 types of forks to eat with and has names no one knows how to pronounce. But then you invite a bunch of 5 year olds… They will be bored senseless and your party will be a complete failure.

So how to avoid such pitfalls? How to recognize a good ad from a bad one? What if you are making a mistake and don’t even realize it? Lucky for you, we have all the answers for you in our next edition so make sure to tune in and clue up so you can make sure that your Facebook ad campaign is bringing you every benefit possible!

Schedule a Free DIY #DigitalMarketing Implementation Coaching Session Today! @upautomation

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